Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 4

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Audiovisual Policymaking in Estonia at Times of Convergence: An ‘Innovation System’ as a Policy Rationale

100%
Ibrus I.
Baltic Screen Media Review
|
2015
|
vol. 3
|
issue 1
102-115
EN
The first thing this article tries to do is discuss the Estonian audiovisual media and content production system in its entirety - i.e. to look at film, television and interactive audiovisual services as an increasingly integrated system. Secondly, it tries to understand the issues that this convergence process presents to these formerly distinct sub-fields of the audiovisual culture, as well as for the country’s cultural policy makers. Thirdly, it presents an alternative rationale for audiovisual policymaking - reconceptualising the policy in support of an ‘innovation system’. The aim of this policy would be to improve ‘innovation coordination’ - to make the system generate more innovative cultural forms and representations, which at the aggregate level would translate into increased cultural diversity. The article assesses the innovation coordination within the Estonian audiovisual media and content production system.
2

Strategic Management of Crossmedia Production at Estonian Public Broadcasting

63%
Ibrus I., Merivee A.
Baltic Screen Media Review
|
2014
|
vol. 2
|
issue 1
96-120
EN
This article investigates the strategies behind the production of crossmedia content at Eesti Rahvusringhääling (ERR), Estonia’s public broadcaster. The empirical work that supports its analytic objectives consists of multiple methodologically varying sub-studies: a textual analysis of ERR’s existing online presence and crossmedia content; 32 semi-structured interviews with its various top- and mid-level managers; and a documentary analysis of its associated strategies, guidelines, and communications. The paper suggests that, despite ERR’s advanced presence on digital platforms, it notably lacks a more comprehensive strategy for crossmedia content production and for achieving better inter-organisational cooperation that would enable new production processes. Although a few more advanced crossmedia productions have taken place, these have tended to emerge ad hoc - out of initiatives from individual employees. The article, however, suggests that, despite the current lack of an organisational strategy, the experiences acquired by its employees are creating a timely momentum for using interpretative and adaptive approaches to developing its new crossmedia production strategies.
3

Tallinn Film Cluster: Realities, Expectations and Alternatives

51%
Ibrus I., Tafel-Viia K., Lassur S., Viia A.
Baltic Screen Media Review
|
2013
|
vol. 1
|
issue 1
6-27
EN
The article takes a close look at the entrepreneurial practices of the Estonian film industry and at how these particular practices may be understood to influence the evolution of the film production cluster in Tallinn. It asks how these processes of institutional evolution of the local film industry may be understood to influence the specific nature of audiovisual culture in contemporary Estonia. The article is based on a study that was conducted in mid 2012. The study consisted of interviews with the representatives of the local film industry, including respondents from production companies (“studios”), post-production companies and distributors. The second phase of the study was a confirmative roundtable with the select group that included the previously interviewed filmmakers and a few additional industry insiders. The key research questions were: (1) what are the existing co-operation practices between companies like and (2) considering the further evolution of the industry cluster in Tallinn, what are the companies’ specific expectations and needs. The current status of the cluster’s competitiveness was evaluated by using Michael Porter’s model for analyzing conditions of competition (Porter’s diamond). Also, development perspectives of the cluster were evaluated, considering the needs and expectations of entrepreneurs. Key results of the research were divided into two basic categories: (1) current state of clustering of AV enterprises and (2) perspectives and alternatives of further development of the AV cluster.
4

Introduction

38%
Ibrus I., Näripea E.
Baltic Screen Media Review
|
2013
|
vol. 1
|
issue 1
2-4
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.