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Strategic Decisions of Tourism Companies in the Context of Sustainable Development

100%
Zinkevičiūtė V.
Issues of Business and Law
|
2009
|
vol. 1
|
issue 1
54-62
EN
Theoreticians and practitioners unanimously acknowledge the specific role of strategic decisions in a successful activity of a tourism company. Strategic decisions as the decisive factor in creating competitive advantage are gaining a considerable importance under the conditions of sustainable development. The article reviews the process of strategic decisions formation by a tourism organisation in the context of sustainable development. The scenarios method is proposed as offering good prospects under certain conditions. A universal scenarios formation technology has been presented, which is oriented towards facilitation of scenarios creation using a graphic tool of the "Scenarios Roads' Analysis".
2
Content available remote

Modelling of a New Service Concept Development Process

63%
Drejeris R., Zinkevičiūtė V.
Issues of Business and Law
|
2010
|
vol. 2
27-35
EN
Scientific and special literature suggests a number of different models for the implementation of new services, but most of them are contradictory in terms of both the content and the sequence of stages. This article proposes a model for one stage of the development of a new service - concept feasibility assessment and designing of a service system. Every idea can be developed by several concepts. The application of the suggested model allows choosing the best concept of a new service. A flexible structure of the proposed model enables differentiating concepts according to technical complexity and the source of ideas. This article explains the order of designing a service system. The construction of the suggested model allows skipping assessment of service concepts that are simple in technical and technological terms and proceeding to the next stage of development. Situations where assessment of service concepts can be omitted are discussed and validated in the article. The application of the model under analysis makes it possible to reduce assessment expenditures and the time needed for evaluation as well as the implementation of a new service.
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