This paper focuses on the types of successful strategies implemented in high performance organizations. It is argued that globalization has resulted in rapid diffusion of high performance practices transforming especially those organizations functioning in the international arena. By the same token, the use of different types of strategies in high performance organizations has become the commanding aspect of gaining competitive advantage for global companies. Broadly, the utilization of various strategies depends on the evaluation of content based and process based approaches during the formation process of strategic action. As for those organizations willing to transform their traditional organizational processes into high performance practices, the dilemma of choosing between planned strategies and emerging strategies becomes the basic proposition in strategy determination. In this vein, a conceptual framework is developed which bring forth the institutional conditions whereby high performance organizations can choose between planned and emerging strategies. Choosing an appropriate strategy in high performance organizations for sustaining competitive advantages is a crucial aspect in order to thrive in a constantly changing global environment.
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