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1

A Place Called Supermarket

100%
Goidanich M. E., Rial C.
International Review of Social Research
|
2012
|
vol. 2
|
issue 1
143-156
EN
The objective of this study is to interpret supermarket stores as privileged spaces for the observation of social relations. The article is based on an ethnography of shopping conducted in the city of Florianópolis, Brazil, by observing middle class housewives during their daily shopping in supermarkets. These stores are seen as places, in opposition to that proposed by Augè (1995), who affirms that supermarkets are non-places produced by supermodernity. The article discusses the history of supermarkets, their role in the cultural and social transformations of the twentieth century, as well as ethnographic data, and shows that it is possible to identify many social interactions inside Brazilian supermarkets.
2

Consumption and Material Culture Studies in the Global South

81%
Rial C., Silva S. R., De Souza A. M.
International Review of Social Research
|
2012
|
vol. 2
|
issue 1
1-8
3

The Idea Is for Us to Work Here In The Workshop!: The Re-functionalization Of Artisans’ Economic and Cultural Circuits In Florianopolis, South Brazil

81%
de Oliveira Corrêa R., Rial C., Queluz G. L.
International Review of Social Research
|
2012
|
vol. 2
|
issue 1
47-64
EN
The purpose of the paper is to present and interpret strategies used by urban artisans to (re)functionalize their workshops into showcases where their performances are (re)organized and exhibited. The workshop is presented here as a privileged space where different aesthetic and political, economic and historic experiences (re)construct performances, as well as other systems of artifacts and spatialities. The atelier is understood as architectural space that performatizes globalized scenographies of desire and their fragmentations and overlappings. We conducted an ethnography impregnated by the random relation of events, encounters and exchanges (whether symbolic or economic) in urban contexts. As a result, we present various devices that trigger expression and updating found in both the artisans’ biographical trajectories and in the systems of artifacts and spaces in a recent urban society.
4

The Configuration of ‘Young’ Spaces in Brasil in the late 1960s: Pop Domesticity Through the Perspective of the MagazineCasa & Jardim

81%
dos Santos M. R., Pedro J. M., Rial C.
International Review of Social Research
|
2012
|
vol. 2
|
issue 1
127-142
EN
The pop movement appeared in industrial Western societies as a manifestation of the urban youth culture. It is frequently associated with the worldwide behavioral revolution of the sixties. Part of the youth population used pop expressions with irreverent and strong visual impact as generation markers. This article affirms that pop artifacts of the 1960s and 1970s found in Brazilian interior decoration are part of the material culture of that period as included in domestic spaces designed for youth. We argue that pop artifacts and interior decoration in the country both expressed and shaped new behavioral patterns among young people. Our sources are particular representations of domestic spaces published in issues of the popular magazine Casa & Jardim.
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