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Marketing a technologia: szanse i zagrożenia

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Bednarska-Olejniczak D., Woźniczka J., Wrona S., Akademia Ekonomiczna we Wrocławiu I. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
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vol. 179 cz. 1
EN
Technology has enormous impact on marketing management today. It influences shape of every marketing-mix, is a cornerstone of business strategy and serves as a competitive tool. It's engaged in all modern marketing concepts, as relationship marketing (CRM), direct marketing (e-commerce) or quality management (TQM). But it can't be said only about positive connections between technology and marketing. Technology can be a cause of serious problems for both customers and companies. The authors present the most important opportunities and threats which emerge in multiple areas of technology and marketing encounters. They support them with numerous examples of companies and market events.
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Globalizacja handlu a instytucje rynkowe (na przykładzie giełd towarowych w Polsce i krajach UE)

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Drewiński M., Akademia Ekonomiczna we Wrocławiu I. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
|
vol. 179 cz. 2
EN
The expected restructuring of the European Union connected with the accession of new members has in the Polish economic circles strengthened the belief that one of the basic conditions for the Union's geographical extension is a fast reorganization of domestic structures and institution in order to ensure the compatibility with international standards. Thanks to their importance in the international trade, commodity exchanges will have in this matter a particular part to play. These institutions, revived during the period of economic trans formation, have been developing at a very fast pace in Poland, however, some delays in the area of legal or financial regulations could be noticed. The purpose of this paper is thus to evaluate the present state of commodity exchange in Poland as projected against the background of experiences gathered during the operation of commodity exchanges in the member countries of the European Community, in particular of the commodity exchange in Hannover. As a reference the efficiency of marketing activities, undertaken by the exchanges in order to shape marketing strategies of companies on foreign markets has been adopted.
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