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Pomiar działań marketingowych w Internecie - przegląd metod i problemów

100%
Kuziak M., Akademia Ekonomiczna w Krakowie K. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
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vol. 179 cz. 1
EN
Internet seems to be a perfect mass medium as it allows to measure itself without a need of using any other media. The very fast development of the medium makes it impossible to measure the usage and users as easly as it was done in the very beginnings of the World Wide Web. The paper discusses four main areas of research concerning marketing activity over the Internet and major errors and problems that can occur while the research is conducted. Some basic suggestions for corrections are also presented.
2
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Strategie dystrybucji spółek joint venture

100%
Czubała A., Zembura R., Akademia Ekonomiczna w Krakowie K. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
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vol. 179 cz. 2
EN
In the text there are presented distribution strategies in joint venture enterprises in Poland. Authors describe the determinants of distribution channel choices in joint ventures operating in Poland and on international markets. Further there is a list of different kinds of distribution channel used by joint ventures as well as the evaluation of joint ventures cooperation with other business partners on local and international markets.
3
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Wpływ technologii informacyjnej na rozwój systemów informacji marketingowej

100%
Kapera K., Akademia Ekonomiczna w Krakowie K. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
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vol. 179 cz. 1
EN
The paper's topic concentrates on the main aspects of marketing information systems' evolution. That development results from two main factors: the increase of significance of marketing as a specialized domain of management and a tremendous advance in the field of computer assisted management information systems. The aim of this article is an attempt of investigating changes, that appeared in this matter, especially in Poland. That includes in particular empirical research findings, which was connected with the use of information technology in the marketing management.
4
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Zakres globalizacji sektorów gospodarki światowej w świetle analizy listy "Global 1000"

63%
Wiktor J. W., Akademia Ekonomiczna w Krakowie K. M., Wyższa Szkoła Biznesu - National Louis University w Nowym Sączu
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
|
vol. 179 cz. 1
EN
The paper is focused on a structure of contemporary world economy and on identification of scope of globalization of each sector. The article is based on an analysis of Global 1000 List from year 2003. This analysis refers to G. S. Yip's statement - the question is not about if markets and sectors are global. The better questions to ask are: what is the real extent of globalization of each sector and how globalization affects strategies and development of enterprises. Results of the analysis are symptomatic. Presented data, concerning market value, sales, profits and assets of companies, shows a shape of contemporary economy, globalization mechanism, processes of competition on the world market and a role of each sector.
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