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Czynniki warunkujące popyt na ubezpieczenia na życie w Polsce w świetle badań

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Stęplewska K., Uniwersytet Jana Kochanowskiego w Kielcach; Wydział Zarządzania i Administracji; Instytut Ekonomii i Administracji
Acta Universitatis Lodziensis. Folia Oeconomica
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2010
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vol. 244
EN
Due to fast development of life insurance in Poland many studies concentrates to indicate factors which encourage or discourage the conclusion of life insurance. The article presents results of most important researches conducted between 1997 and 2007 in reference to life insurance, factors influencing the decisions to take out or not insurance contract, circumstances for making contract and society opinion about insurance.
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Znaczenie komunikacji pomiędzy ubezpieczonym a ubezpieczycielem w budowaniu lojalności klientów zakładów ubezpieczeń na życie

100%
Stęplewska K., Uniwersytet Jana Kochanowskiego w Kielcach; Wydział Zarządzania i Administracji; Instytut Ekonomii i Administracji
Acta Universitatis Lodziensis. Folia Oeconomica
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2011
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vol. 259
EN
Companies, especially life insurers, operating under competitive conditions need loyal clients. A very important techniques used for building loyalty is appropriate communication between the insured and insurer. The article presents different kinds of communication between the insurance contract parties and some factors influencing that. The main aim of conducted analysis was to answer the question how important is the exchange of information between insurer and insured/policy holder to continue the insurance contract, building loyalty with insurers’ clients.
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