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Marketing partnerski w gminie (założenia a rzeczywistość)

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Zeman-Miszewska E., Krakowiak M., Akademia Ekonomiczna w Katowicach K. B. R. i. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
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vol. 179 cz. 1
EN
Competition of the environment, complexity and changes in the economic processes, the evolve of the representative democracy through to democracy based on the dialog create a special role of the information, communication and knowledge. Because of that there appears the need of development of communication systems in the regions/territorial divisions. The local government is concentrated on the aims and the rules of local community what leads them to be marketing orientated. They can influence both the members of local community as well as outsiders if their goals or businesses are or able to be integrated with community's aims. Integration of local investors (also those potential) can create quite stable relations, which are based on the roles and assumes of partner marketing. The basic element of this process is well prepared communication system.
2
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Wykorzystanie Internetu w badaniach marketingowych

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Karcz K., Bajdak A., Akademia Ekonomiczna w Katowicach K. B. R. i. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
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vol. 179 cz. 1
EN
The Internet is becoming an inherent part of the marketing research process. The Internet is been used increasingly in the area of secondary data collection. The use of the Internet has also made primary research faster, easier, more available and cheaper for the companies. Primary research can be conducted by two basic methods: without client involvement (by keeping track of visitors to the Web sites) or with client involvement (achieved by e-mail surveys and panels as well as in-depth interviews and focus group interviews). Both advantages and disadvantages of the selected methods of quantitative and qualitative research have been discussed in the paper. Some methodological problems of preparing the data collection instruments are also explained. However Internet is still in its infancy as a research tool, keeping up with the technological development and greater access for the majority of customers its possible application in the research process would evolve very rapidly.
3
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Wymiary relacji z konsumentem na rynku usług w świetle wyzwań nowej gospodarki

100%
Mitręga M., Akademia Ekonomiczna w Katowicach K. B. R. i. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
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vol. 179 cz. 1
EN
This article presents the results of the analysis of data collected in interviews based on it sample of customers of banks, mobile telephony operators and travel agencies in Poland. He objective of the research was to identify various dimensions of the customers' relationships alb their principal service providers and to examine relationships between variables representing relationships' dimensions. The results indicate that in three analysed service sectors the factors that contribute most to the establishment of strong, durable customer relationships are effective variables, rather than demographic and socio-economic characteristics or the way liai contacts with customers are conducted. A regression model of the strength of customer relationship is developed and some practical implications for managers are presented.
4
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Porównanie umiędzynarodowienia działalności marketingowej polskich filii korporacji transnarodowych i ich krajowych konkurentów

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Babińska D., Nizielska A., Akademia Ekonomiczna w Katowicach K. B. R. i. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
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vol. 179 cz. 1
EN
The purpose of this paper is to compare the level of marketing strategy internationalization among Polish companies and transnational corporations operating on the Polish market. The basis for this comparison are the results of direct research conducted in the period between lune 2002 and May 2003. The research results indicate considerable differences as far as entry modes, factors stimulating internationalization and the level of standardization are concerned, however the most important environmental factor requiring adaptation of marketing strategy is very much alike - the preferences of the customer.
5
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Handel elektroniczny - stan i perspektywy rozwoju. Wyniki badań

100%
Kucia M., Akademia Ekonomiczna w Katowicach K. B. R. i. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
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vol. 179 cz. 2
EN
The purpose of this article is to present the results of the research conducted in April/May 2003 concerning the condition and prospects of electronic commerce in Silesia. The author presents results of this research concerning effectiveness evaluation of operations done by the means of Internet in 2001, 2003 and prognosis for 2005. The results are presented on the s basis of correspondence analysis. In the final part of the article managers opinions about f future progress of electronic commerce are presented emphasizing possible opportunities and threats.
6
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Struktura otoczenia polskich gospodarstw domowych - próba klasyfikacji

100%
Kramer J., Akademia Ekonomiczna w Katowicach K. B. R. i. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
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vol. 179 cz. 2
EN
The households' environment is a system of conditions, which determine the functioning of households, especially their condition and their behavior on the market and during the consumption process. This environment is comprised of five groups of elements. The firsl group encompasses the macroeconomic indicators influencing the social sense of security and trust. The next two groups of environmental elements determine the economic as well as socio-cultural condition of households. The fourth group contains those elements of the environment, which influence the level and structure of individual consumption. The last group of elements influences the satisfaction of the household members. This paper also comprises selected examples of the elements of the environment, influencing the social sense of security and trust. These are, among others, the unemployment rate, GDP growth rate in Poland and in the EU countries, inflation rate, PLN exchange rate to USD budget deficit in relation to GDP. The empirical evidence shows the unfavorable influence of these macroeconomic indicators on the social sense of security and trust.
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