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Charakterystyka wchodzenia polskich przedsiębiorstw na rynki zagraniczne 1990-2003

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Strzyżewska M., Szkoła Główna Handlowa w Warszawie K. M.
Acta Universitatis Lodziensis. Folia Oeconomica
|
2004
|
vol. 179 cz. 1
EN
Based on case analyses of twenty enterprises, the paper describes modes of foreign market entry, by analysing the following elements: reasons of entering foreign markets, the choice of orientation (international or global), selection of foreign target markets, applied marketing mix, as well as obstacles encountered by the enterprises.
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