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EN
The paper dwells on the various aspects of lie as one of the «faces» of ingenuine speech behavior. It further attempts to conceive the basic structural modifications of lie on the basis of the linguistic markers typical to this phenomenon in Russian and Bulgarian linguoculture. The classification of the linguistic exponents of the phenomenon forms the communicative behavior of the sender with respect to the realization of his/her communicative intention. The paper also discusses its variants such as slander, appraisal, compliment, disorientation, mystification and others. Specific national stereotypes in the interpretation of the phenomenon are also presented in the article.
EN
The subject of the current paper is the issue of nomination as a form of declaring a political view point and political evaluation in the domain of the virtual political discourse in the Internet forum. The paper also dwells on the basic forms of modification of a personal name; the announcement of precedent phenomena and the use of specific names so that the persuasive author’s strategy could be completed. The research work is carried out on the basis of observation related to forum comments of the online versions of two Bulgarian periodicals: «Dnevnik» and «Sega».
EN
The article discusses the possibility of describing semantic relations of words and their etymology on the example of the fragments that form a semantic field of precedent phenomenon Cain and linguistic-cultural concept of deceit through the rhizome. Rhizome is one of the ways of organization of complex systems, unstructured and nonlinear way, leaving open the possibility to realize their inner potential to self-configuring. The report illustrates that the rhizome serves as a model of unconscious mental processes, characterized by the absence of tree structure, and a model of semantic relations of words, their etymology and their semantic changes. The concept of rhizomes can be applied to the description of non-system differences, unable clearly opposed each to other by the presence or absence of any characteristic. By analogy with the process of interaction of abstract-logical and intuitive thinking linguistic rhizome is characterized with the flow of opposite structures.
RU
В статье рассматриваются возможности описания семантических связей слов и их этимологии на примере фрагментов, формирующих семантическое поле прецедентного имени Каин и лингвокультурного концепта коварство через понятие ризома. Ризома представляет собой один из способов организации сложных систем, некий внеструктурный и нелинейный способ, оставляющий открытой возможность для реализации их внутреннего потенциала самоконфигурирования. Показано, что ризома служит моделью бессознательных ментальных процессов, характеризующихся отсутствием древовидной структуры, а также моделью семантических связей слов, их этимологии и изменений их семантики. Понятие ризомы можно применить к описанию несистемных различий, неспособных четко противопоставляться друг другу по наличию или отсутствию какого-либо признака. По аналогии с процессом взаимодействия абстрактно-логического и интуитивного мышления для лингвистических ризом характерны перетекания оппозициональных структур.
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