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  1. 1 Medushevskaya I.

  2. 1 Tomaeva E.

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Бренд территории как фактор конкурентоспособности региона (на примере Пензенской области)

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Medushevskaya I., Tomaeva E.
Path of Science
|
2016
|
vol. 2
|
issue 3(8)
2.47-2.58
RU
В статье рассмотрен бренд территории как фактор конкурентоспособности региона. Проанализированы примеры брендов территорий из мировой и российской практики. Предложены возможные варианты бренда для Пензенской области.
EN
The article describes the brand of territory as a factor of the region competitiveness. The examples of territory brands from the world and Russian practice are analyzed. The possible options for the brand for Penza region are proposed.
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