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  1. 2 Logistics and Transport

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  1. 1 2016

  2. 1 2013

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  1. 1 Ozturkoglu Y.

  2. 1 Tek O. B.

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On the 4Ps & 4Cs of Green Logistics Marketing Mix

100%
Ozturkoglu Y.
Logistics and Transport
|
2016
|
vol. 29
5-18
EN
The world is getting more polluted each day. Fortunately, consumers are now more aware and concerned about environmental issues. Customers are expecting the same sensitivity to the environment in both marketing and production strategies of companies. The main aim of this paper is to develop a framework for understanding the integration of green marketing concept with the marketing mix both in the form of 4Ps (price, place, promotion, product) and 4Cs (communication, costs, convenience, customer). This paper will deal with the environmentaly friendly measures to be taken by marketing organizations. In addition to the green marketing sub-mix, some important strategies, including green logistics and reverse logistics topics, are handled extensively with the aim of completing the framework of the green marketing.
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MARKETING FUNCTION and LOGISTICS REVISITED: Revised Dual Sub-functional Model Approach

59%
Tek O. B.
Logistics and Transport
|
2013
|
vol. 18
51-66
EN
This paper attempts to point out the continued confusion in some literature with respect to the concepts of marketing and logistics, and their relatedness. These are usually, and maybe inadvertently, treated as separate and independent functions. This frame of reference can often lead to costly mistakes. Authors frequently describe them as if they are two different functions: that of marketing, and that of logistics. Actually, logistics is a submix of marketing. The fact that logistics is a part of marketing is usually ignored. This kind of approach is still prevalent in most writing. Yet we must talk about two submixes of marketing, one of which is logistics, or servicing demand, and the other, which is obtaining demand. Therefore, the connection and interdependence of marketing and logistics terminology must be put into their proper place for correct and complete analysis. For this purpose, a Dual Subfunction Model is presented to tie together logistics and the remaining part of marketing. This model may serve as a guide for more accurate analyses, or at least as a reminder for consideration by novices.
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