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How to Prepare an Advance Letter? The ESS Experience in Poland

100%
Sztabiński P. B.
ASK. Research and Methods
|
2011
|
vol. 20
107-148
EN
When we send advance letters to the sampled persons in a survey, we expect that the recipients will read them and, based on the information provided, will decide on their participation in the survey. Therefore, the letter is expected to play an important role paving the way for the interaction with the interviewer. Findings from in-depth interviews with hard refusers from ESS 3 (2006) and ESS 4 (2008) presented in this paper indicate that such individuals are generally not interested in the mailing received and can hardly remember anything from it. The paper also shows how, following the findings of this research, the advance letters in subsequent ESS rounds in Poland were modified in order to generate recipients’ interest and drive participation.
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Understanding Refusals

100%
Sztabinski P. B., Pokorska-Dyjas A., Zmijewska-Jedrzejczak T.
ASK. Research and Methods
|
2008
|
vol. 17
39-84
EN
The paper presents findings from a qualitative study (depth interviews in the one-to-one and dyad format), held with European Social Survey round 3 refusers in Poland. Its objective was to gather insights into reasons behind negative attitudes towards participation in surveys. Our research has shown that there is a need to distinguish between 'active' refusals and cases where surveys are ignored. In cases of 'active', conscious refusals there are some underlying reasons for refusal that could be challenged. On the other hand, social isolators 'by choice' make automatic refusals, without much thinking and, therefore, conversions are hardly possible in such cases.
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