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Od Usámy k Saddámovi: o analýze S. L. Althause a D. M. Largiové týkající se jednoho specifického aspektu politické, mediální a veřejné agendy v USA po 11. září 2001

100%
Cervenka J.
Naše společnost (Our Society)
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2007
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vol. 5
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issue 2
3-11
EN
The text with some additions introduces to Czech audience a work of Scott L. Althaus and Devon M. Largio, who back in 2004 were analyzing origins and consequences of shift in America's public enemy no. 1 from Osama bin Laden to Iraqi president Saddam Hussein that occurred during period after 9/11 terrorist attacks on WTC and Pentagon and before U.S. invasion of Iraq in 2003. By charting the changing levels of public attention given to Osama bin Laden and Saddam Hussein in American news coverage and in president G. W. Bush's public statements and by comparison of these trends with a full range survey findings that appear to reveal widespread misperceptions about the link between Iraq and the 9/11 attacks, their analysis provided a clear perspective on the timing and impact of the administration's communication efforts as well as revealed a fact contradictory to popular view that mistaken beliefs about Saddam Hussein's culpability were less a product of the Bush administration's public relations campaign than of the 9/11 attacks themselves. The text tries to point out some more general incidence of these findings relating to relationship of political, news and public agendas as well as methodology and interpretations of polls.
2

AGENDA - SETTING A JEJ VYUŽITIE V KVALITATÍVNOM VÝSKUME

100%
Blahová N.
Etnologické rozpravy (Ethnological Disputes)
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2014
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vol. 21
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issue 1
27 – 44
EN
Agenda-setting research is promoted primarily within the general field of communication research. In general, agenda-setting refers to the process by which some problems come to public attention at given time and place. In this paper the author introduces agenda-setting research, the main concepts linked to it and basic literature. Primarily she will focus on the political agenda which adjustment is necessarily connected with media and public agenda. The agenda-setting model continues to be criticized on methodological ground. Finally she introduces two case studies. One of them is connected to most important environmental issues in Ghana, second one is about development and agenda-setting process of Latin American immigrant organizations. They show us how we can do the research of agenda-setting using qualitative research methods. The qualitative approach helped to avoid some of the criticism levelled against traditional agenda-setting methodology. As a part of conclusion the author introduces main basis of her own research using agenda-setting theory.
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Rámcování a nastolování agendy: Dva paralelní procesy v interakci

88%
Kalvas F., Váně J., Štípková M., Kreidl M.
Sociologický časopis. Czech Sociological Review
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2012
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vol. 48
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issue 1
3-38
EN
In this article the authors interconnect the framing and agenda-setting theories of mass-communication effects. They postulate that the framing process creates conditions for the agenda-setting process and argue that differently framed news have different effects in the agenda-setting process. They hypothesise that issue-specific frames, episodic frames, and value frames have a stronger agenda-setting effect than generic frames, thematic frames, and strategy frames and suggest explaining the role of frames in the agendasetting process through the theory of cognitive dissonance. The hypotheses are tested using matched panel survey data on respondents’ personal agendas and using a content analysis of the media in relation to one particular issue. The selected issue – the restitution of property to the Catholic Church – was chosen because it contains a rich combination of frames. Moreover, this is an issue on which it is possible to study the effect of a ‘focusing event’, which may have an additional and distinct effect in addition to the ‘regular’ frames. The authors show that differently framed news do indeed have distinctive effects on personal agenda-setting. Some frames have a strong positive effect, while others have no effect. They even identify one frame that appears to have a slightly negative net effect on personal agenda-setting. This is a somewhat revolutionary fi nding, since it demonstrates that, unlike the predictions made by the agenda-setting theory, people may (under certain conditions) react to the heightened media exposure of an issue by denying its importance.
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