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ANTICIPATED LOSS AVERSION FOR SMALL AND LARGE AMOUNTS OF MONEY IN CULTURALLY DIFFERENT (SLOVAKIA, POLAND, BOLIVIA) UNIVERSITY STUDENT SAMPLES

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Bacova V., Brezina I., Lesniak A.

Studia Psychologica

2010

vol. 52

issue 4

315-326

The aim of this study was to verify whether students in different cultures (with assumed distinct degrees of individualism-collectivism) anticipate their emotions in relation to loss differently and whether there are differences between anticipating one's emotions at losing small versus large sums of money in each sample. Three samples of university students (181 in Slovakia, 126 in Poland and 103 in Bolivia), mean age 21-22 years, were studied. No gender differences were found in any of the samples. Slovak and Polish students expressed anticipated loss aversion for greater sums of money and reversed loss aversion for small sums of money. Bolivian students showed no anticipated loss aversion either for small or large sums of money. Neither sample showed a relation between anticipated loss aversion and individualism-collectivism. Loss aversion in risky choices was observed in all samples; however, more students from Bolivia were willing to accept a greater financial loss than Slovak and Polish students. Higher individualism correlated with lower level of loss aversion in risky choices in the Slovak and Polish samples. The limits of the study are discussed in conclusion.

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1 Studia Psychologica

1 Bacova V.

1 Brezina I.

1 Lesniak A.

1 2010

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ANTICIPATED LOSS AVERSION FOR SMALL AND LARGE AMOUNTS OF MONEY IN CULTURALLY DIFFERENT (SLOVAKIA, POLAND, BOLIVIA) UNIVERSITY STUDENT SAMPLES