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1

Vztah identity a imidzu podniku: postavenie atributov a faktorov z pohladu teorie a praxe

100%
Zazova K.
Communication Today
|
2012
|
vol. 3
|
issue 2
64-73
EN
The study deals with the theme of the relationship of corporate identity and image focusing on the search and analysis of published researches and publications on the topic. The text of study presents processed opinions and practical findings of domestic and foreign authors. The author characterises corporate identity and image and their mutual relationship. Furthermore, the study describes the characteristics of elements influencing identity and image of the companies - attributes and factors affecting the image. In the final chapter the author states the findings of predominantly foreign authors who primarily dealt with this topic. The author compares opinions and findings of other authors and draws her own conclusions. The scientific methods used while writing the text were analysis, comparison, induction and deduction.
2

Zur morphosyntaktischen Klassifikation der adadverbialen Attribute des Deutschen und des Polnischen

86%
Urbaniak-Elkholy M.
Germanica Wratislaviensia
|
2012
|
vol. 135
179-186
EN
The present paper is an attempt at a morphosyntactic classifi cation of adadverbial attributes in German and Polish adverbial phrases. The morphosyntactic classification of adverbial phrases serves the purpose of representing their possible morphological occurrence. The general goal of this classification, on the other hand, is to show the prenuclear and postnuclear positions of the attributes in adverbial phrases in German and Polish. The general aim of the presented German-Polish contrastive classif cation is to underline the structural differences between these two languages and the influence of these differences on the structure of adverbial phrases.
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