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1

INDUSTRIAL POLICY IN RELATION TO AUTOMOBILE PRODUCTION AFTER THE FOUNDING OF CZECHOSLOVAKIA: A CASE OF SUPPORT FOR AN EMERGING SECTOR

100%
Krpec O., Hodulák V.
Ekonomický časopis (Journal of Economics)
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2018
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vol. 66
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issue 1
81 – 104
EN
The economy of Czechoslovakia (CS) was traditionally strongly specialized in production and export of light consumer goods. Nevertheless, heavy industry was promoted by strongly protectionist trade policies in 1920s. As our empirical study shows, the CS automobile industry never become internationally competitive and heavy protectionist measures were a necessary condition for its existence. However, behind the protective wall the industry was able to develop production capacities, substitute imports of components, and even export to some extent to less demanding markets in Europe. The paper is therefore a contribution to the economic history research of development of such “strategic” industry in clear contradiction with comparative advantage and implications of economic theory. It is another example of rejection of international division of labour which contributed (in long-term) to fundamental restructuring of national industrial structure.
2

BEHAVIOURAL ATTENTION BY GOOGLE TRENDS: EVIDENCE FROM THE CAR INDUSTRY

100%
Stejskalová J.
Ekonomický časopis (Journal of Economics)
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2023
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vol. 71
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issue 3
202 – 221
EN
We investigated the link between stock returns of automobile companies, Fama French factors, and behavioural attention, represented by demand for a selected car brand belonging to an automobile company. Using Google search activity, we focus on the impact of searches about car brands on 17 automobile companies from 2004 to 2020. We concluded that even though general intuition provides positive results, negative historical events can result in a fall in prices in some cases. Diesel-gate, an event specific to this industry, engulfed the affected company and resulted in an EU-wide scan-dal; however, the increase in interest did have not the same effect on auto-mobile companies based in other countries.
3

EXPOSITIONAL DESIGN OF THE AUDI MUSEUM IN INGOLSTADT: REPRESENTATION OF THE BRAND’S CHARACTERISTICS IN AUTOMOBILE INDUSTRY HISTORY

75%
Bondarenko I., Bondarenko B., Gonchar O.
Muzeológia a kultúrne dedičstvo
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2020
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vol. 8
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issue 1
19 – 30
EN
Modern automotive brand museums belong to the corporate museum class; thus, they are versatile in that they perform multiple tasks. They not only satisfy the visitors’ desire to receive new information, but also realise the business goals of brand representation, both increasing loyalty to it, and developing corporate culture. The current trend in automotive brand museums’ design is that the artistic solutions for the exhibition environment form associations among visitors that reflect the personality of a particular brand. This article analyses the scenario-design organisation of the museum exhibition of the Audi brand, which, during over 100 years in the automotive market, has formed its unique and inimitable image. Here we reveal the design means of exposition construction, where the exhibits are integrated into the economic and social conditions of their existence, forming an idea of important milestones in the history of the twentieth century.
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