In the introduction of the study we will focus first of all on defining basic concepts: automotive industry and automotive market. While the denotation of automotive industry includes research, development, production and sale of new motor vehicles and trailers, in broader context also the production of automotive components, official authorized import of motor vehicles and their trading as well as training of professionals for the automotive, supplier and related industries, automotive market involves only trading in motor vehicles and trailers. Further, in the study we remind of the fact that the Law on Road Traffic divides automobiles according to the same design features (e.g. body type, wheelbase, trunk volume) into categories (Category L up to Category V). However, producers determine the character of automobiles before their assignment into classes (Class A up to Class H4), which differ from each other not only by construction features, but also by the extent of the basic equipment and the level of price. Consequently, we distinguish the mass brands of cars and the premium brands of cars. Finally, in the study we draw attention to the official import of personal motor vehicles and their trading by importers in Slovak Republic. We describe tasks of importers and authorized vendors. Following the implementation of marketing activities associated with the brand of vehicles while maintaining the main marketing and communication strategies of the parent company, we interpret partial outcomes of the survey carried out among them.
Primary automotive market is very important in modern economies and their level of prosperity. As the result of global economic crisis in years 2007-2009 the richest countries in the world launched the government subsidies' programs for purchases of cars in the primary market. In Great Britain, such aid amounted to about 10 billion pounds, in France the state paid extra 1.5 thousand euros to purchase a new car and in Germany - 2.5 thousand euros, which cost country budget 5 billion euros. These actions are evidence of the importance of car sales for the country's GDP. This article presents the changes in the size and structure of demand for passenger cars in Poland in the years 2004-2009. It analyzes the causes of changes in customer interest in new vehicles on the Polish market. The author put special emphasis on the effect of coexistence of primary and secondary markets for automobiles and the indisputable importance of the level of income. He also proposed a simple econometric model that describes the impact of key determinants of demand in the primary market. Model for all examined brands and models of vehicles was estimated and interpreted. The analysis suggests that demand for new cars is a very complex phenomenon. The difficulty of analyzing this process is mainly due to the number of coexisting factors. The model allowed determining statistically significant impact of selected determinants of this demand.
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