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EN
This article is interdisciplinary. It concerns the research area of communication and media studies, theology and history. The authors analyze papal documents issued in the sixteenth and seventeenth centuries, which concerned the distribution of the so-called avvisi - handwritten ephemeral writings, commonly regarded as prototypes of modern press. The authors put forward the hypothesis that the criticism of avvisi at that time was mainly based on an immediate political need, while arguments of theological nature had less influence on this attitude. Nevertheless, such an attitude should be regarded as conservative and withdrawing. The authors juxtapose it with a diametrically different approach to the issue of communication, which the Church presented in relation to the mission of Cyril and Methodius. The courageous and trusting attitude of inculturation and treating the language of the Slavic peoples as an instrument of evangelization allowed for more effective missionary activities.
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