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PL
Celem artykułu jest analiza sposobu, w jaki niemiecka partia Alternative für Deutschland (AfD), definiowana jako prawicowa i populistyczna, pozycjonuje problematykę migrantów w wirtualnej komunikacji. Przeprowadzone badanie (metodą analizy treści) objęło posty opublikowane przez partię w 2020 roku na Facebooku. Wyniki badań ujawniły, że migranci pojawiali się w przekazach AfD w dwóch kontekstach. Byli przedstawiani jako źródło różnych zagrożeń oraz ich obecność w Niemczech wynikała z błędnych decyzji politycznych. Afektywny wymiar komunikacji wiąże się z podkreśleniem ryzyka związanego z przestępczością oraz zagrożeń dla niemieckiej tożsamości narodowej i wartości kulturowych, które spajają wspólnotę. Z kolei wymiar polityczny skupia się na krytyce rządu, który zdaniem AfD podjął złe decyzje, co skutkowało niekontrolowanym napływem migrantów.
EN
The aim of the article is to analyze how the German party Alternative für Deutschland (AfD), defined as right-wing and populist, positions the issues of migrants in virtual communication. The conducted research (content analysis) encompassed posts published by the party in 2020 on Facebook. The results of the research revealed that migrants appeared in AfD messages in two contexts. They were presented as a source of various threats and their presence in Germany being the result of wrong political decisions. The affective dimension of communication is associated with emphasizing the risk related to crime and threats to the German national identity and cultural values that bind the community together. The political dimension, on the other hand, focuses on the criticism of the government, which, in the AfD’s opinion, has taken poor decisions, which resulted in an uncontrolled influx of migrants.
EN
Alternative for Germany has recently become a phenomenon on the German political scene, especially after the 2017 Bundestag elections. The article contains an analysis and an attempt to explain the populist nature of the party, pointing to what elements may confirm or deny its populistic character. There are some indicators that show Alternative for Germany can be described as an example of populism, especially including the use of left-and right-wing postulates, an anti-system and anti-establishment attitude, temporalization of constructing political communication and usage of social sentiments. On the other hand, there are some visible determinants that go beyond the model of the populist party, for instance the technocratic nature of the party, the lack of a significant unit of a charismatic leader. Also, many issues that raise doubts can be underlined, for example the ideological sphere of the party. Furthermore, the article also contains considerations about the possible effects of functioning of the political group in the German party system.
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