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  1. 1 Studia Ekonomiczne

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  1. 1 Bartuś K.

  2. 1 Bartuś T.

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Konceptualny model Competitive Intelligence

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Bartuś K., Bartuś T.
Studia Ekonomiczne
|
2016
|
vol. 278
105-119
PL
W artykule przytoczono wybrane charakterystyki Competitive Intelligence. Zaproponowano i opisano autorski model Competitive Intelligence. Celem artykułu jest opracowanie konceptualnego, holistycznego modelu CI. Przedstawione wyniki badań mogą być pomocne w opracowaniu planu i podejmowaniu działań, mających na celu wykorzystanie CI w działalności biznesowej.
EN
The main purpose of this paper is to present an idea of Competitive Intelligence. To demonstrate this approach the prototype of a Competitive Intelligence is described. The structure of this paper is organized as follows: first, we provide an overview of the Competitive Intelligence. Next, the Competitive Intelligence concept and its components are presented in detail followed with a description of the prototype model. Finally, we summarize the key points of the research and give directions for future research.
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