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Żurawik B.
Zarządzanie i Finanse
|
2012
|
vol. 2
|
issue 2
203-218
EN
Analyzes made by many academic researchers indicate that the investor’s deci-sions are highly influenced by the psychological factors, besides economic, legal, technological or institutional. The theory of rationalizing investor’s behavior has been enriched about an emotion, by representatives of behaviour finance. The investor’s choices are highly influenced by positive emotions such as joy, self-confidence, optimism, euphoria and negative ones such as: angry, fear, worry, hate, pessimism, panic and so on. The emotions are especially strong stimulus impelling action when the trend changes on the financial markets. The emotional attitudes lead investors to irrational behavior for example the crowd effect.
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