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  1. 1 Linguistica Silesiana

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  1. 1 Mamet P.

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THE LINGUISTIC ASPECT OF A BRAND NAME. CASE STUDY BASED ON BRANDING STRATEGY OF OPEL

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Mamet P.
Linguistica Silesiana
|
2008
|
vol. 29
51-65
EN
The creation of a good brand name involves many branches of human knowledge. Linguistics is one of them and a very important one. Phonetics, sound symbolism, semantics, word formation and comparative studies of different languages have a considerable contribution to creating a good name of a product. The aim of the research, presented in the article is to apply this kind of knowledge to analyse the names of currently available OPEL cars.
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