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Otakar Zich's invisible actors and creative minds

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In his essay "Sémiotika sémiotika Otakara Zicha" (Otakar Zich's Semiotics, 1981), Ivo Osolsobě seeks to illuminate one of Zich's most troubling and mysterious terms: 'významová představa' (semantic image). For Osolsobě, it "is a complex, liminal, and interdisciplinary phenomenon about which a substantial body of studies has been written, though a majority of which only hardly touched the problem: a systematic treatise on the phenomenon is still missing." Nonetheless, Osolsobě succumbs to the theorist's temptation and ventures into the investigation of the term and, following Mukařovský's 'semiotization' of aesthetics, finds a relevant connection with C. S. Peirce's semiotic notion of 'interpretant' which, in Osolsobě's view, resonates with Zich's notion of the semantic visual image. Surprisingly (or mysteriously) though, Osolsobě does not find in Peirce's vast work any corresponding mirror term for Zich's signifying technical image. In my paper, I try to re-read Zich via Peirce and vice versa and suggest a potential solution for the notion which strangely fell overboard while being transported across the Atlantic.
EN
Drawing on the application of C. S. Peirce’s notion of indexicality, this paper argues that iterative imaging technologies modulate the manner in which moving images represent reality and determine how they are traced back to that referent. Rather than subscribing to the canonical divergence between analogue and digital technologies, the paper argues that current moving image theories do not sufficiently acknowledge the granularity of technology when describing indexical relationships between moving images and the reality they represent. Despite a shared use of analogue technologies, film’s technique of fixing a full frame of movement to a momentarily static strip of light-sensitive celluloid or Mylar is profoundly different from analogue video’s parsing of the image frame to its constituent parts and then recording this signal to continuously moving tape or broadcasting the resulting images. These are particularities of technique and technology, not easily ranked in terms of verisimilitude. The paper concludes that despite a widely accepted indexical analogue/digital divide, the indexical status of analogue video is no different to that of digital video images because both consist of discrete and non-continuous picture elements.
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