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  1. 1 Mekhanizm Rehuluvannya Economiky

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  1. 1 2010

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  1. 1 Bilovodska O. A.

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THE SUBJECTIVE MARKETING RISKS AT DEVELOPING AND ENTERING THE INNOVATIVE PRODUCTS TO THE MARKET (Urakhuvannia subiektyvnykh marketynhovykh ryzykiv pry rozroblenni ta vyvedenni innovatsiinoi produktsii na rynok)

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Bilovodska O. A.
Mekhanizm Rehuluvannya Economiky
|
2010
|
vol. 1 (45)
96-103
EN
In paper the subjective marketing risks are analysed, kinds and factors of these risks on each of stages developing and entering the innovative products to the market are found out, their quantitative estimation is executed and the proper methods of decline are offered.
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