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EN
A person and morality are inseparable because all human activity has its axiological aspect. Similarly, all human activity, both verbal and non-verbal is the way to communicate with other people or with the external world. It applies to direct person to person communication and also to mass media communication. Besides the above, each activity has its aim and means to attain the aim. The article analyses the question of what relations bind a person, morality and mass media, as indicated in the title. To what extent they are in line with Immanuel Kant's personal norm: 'may a human never be the means of your actions, but the aim' or with Karol Wojtyla's personal norm, which is a specific postulate of human affirmation for the sake of humans themselves: a person can never be the means to attain the aim, because this would violate the person's dignity. The idea of the personal norm and Wojtyla's personal anthropology with the perspective of 'a person and person's deed' allow us to present these relations in the article.
EN
The logistical function has been known more than a hundred years for mathematical description of progresses. Different diffusion processes, such as the spread of contagious diseases show logistical growth as well. In this study we targeted to reveal the signs of logistical growth on some specific area of the press. For this purpose we have chosen the public discussion, and examined how the press reacted to the announcement made at Christmas in 2003 in the radio channel called 'Tilos Radio' where one participant declared that he 'would liquidate all Christians'. We consider our research as an attempt to contribute to the interpretation of certain communication models and to provide some hypothesis for further development. First we collected all relevant articles from the leading Hungarian daily press: the evolution in time of the number of articles published is a typical S-curve of the logistical growth. Upon specifying our criteria, it turned out that publishing occurred in several waves, in three main categories.We then applied the logistical function on these three categories. The structure of these diagrams reveals the publication strategy of the newspapers concerned. The most surprising conclusion of our investigation is that only in one out of the three categories did we get to see the complete S-curve on the empirically applied logistical function. To be able to get a complete S-curve on the other categories as well, we should have implied that the investigated event had been only a later part of a stream started long before in time. Of course, it would be a paradox to state that the 'Tilos Radio'-case started long before the announcement was made on 'Tilos Radio'. Therefore, the result shows that the press operates in a kind of state of emergency. Daily press behaves in case of some certain topics like a close-wound spring. In such cases even a small act could trigger strong reactions. By using our method, we could measure and therefore, compare the state of emergency in the press.
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