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FROM MASS MARKETING COMMUNICATION TO PERSONALIZATION IN E-MARKETING (Od masowej komunikacji marketingowej po personalizacje w e-marketingu)

100%
Szwarc N.
e-mentor
|
2010
|
issue 3(35)
75-81
EN
The aim of the marketing communication is to establish long-term relationships between customer and organization. Evolution of marketing communication and media development allowed advanced personalization of product messages in real time. Today, personalization is one of the strongest e-marketing trends. And it is growing still. Internet offers a lot of effective tools for individualized communications and products. This can help businesses become more competitive. The article introduces the problem of the personalization idea and tools.
2

Skuteczność komunikowania się w zespołach wirtualnych

100%
Stefaniuk T.
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
|
2012
|
issue 885
165-174
EN
The article focuses on the problems of virtual teams and the effectiveness of communication within them. It sets out the functions and structure of the communication system and the main determinants of the effectiveness of virtual team communication. The benefits of the development of virtual communication in an organisation are also shown.
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