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Today in the sphere of mass communication we can observe the coexistence of two models of knowledge. The first is the expert model (connected mainly with mass media), in which a broadcaster is responsible for the knowledge that he broadcasts and he has also institutional authority. The second is the collective wisdom model, in which there are many anonymous (in most cases) broadcasters and every one of them has some knowledge about a small fragment of reality. The interactive medium allows them to make the synthesis of this knowledge. More so than in the first model it concerns also the common knowledge, which is realized in everyday practices. Both of these models are present in the computer mediated communication. The authoress' attention focuses mainly on the collective wisdom model because this is the new model in the sphere of communication. The purpose of the article is the analysis of the social causes of growing popularity of the collective wisdom model and also the review of many different theories concerning the manifestation of the collective wisdom model in the internet (e.g. 'connected intelligence' by Derrick de Kerckhove, 'smart mobs' by Howard Rheingold, 'collective intelligence' by Pierre Levy, 'wisdom of crowds' by James Surowiecki, 'clickstream' by John Battelle, 'bazaar' by Eric S. Raymond, and also the phenomena of folksonomy and Web 2.0). It also examines the relations between these two models in the internet. .
EN
Personality perception accuracy after instant messenger communication and relation of content of messages to self- and stranger-perceived personality were examined in two cultures. Czech and Chinese subjects were paired into couples with a stranger and spoke with him or her through Windows Live Messenger (in the Czech Republic) or QQ (in China). After 30-40 minutes conversation they filled out Big Five questionnaires about their partner’s personality and about themselves. In the Czech study, there was a correlation 0.39 between self-perceived and partner perceived extraversion. In the Chinese study, correlations between self-perception and partner-perception of a subject’s personality were 0.49 for neuroticism, 0.38 for extraversion, 0.35 for openness to experience, and 0.28 for agreeableness. Possible reasons for Chinese higher personality perception accuracy can be higher proneness to “dialectical thinking” or higher experience with using online communication for social sharing and perceiving.
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