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Opakowanie produktu istotnym elementem w realizacji polityki ochrony konsumenta

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Ucherek M.
Marketing i Rynek
|
2012
|
vol. 19
|
issue 4
32-38
EN
Product packaging perceived by the consumer with the utility, commercial and socio-cultural perspective, is an essential object of pro-consumer. As part of its consumer packaging occurs in varying degrees in the direction of the action taken, such as: creating a safe and friendly to the consumer market, promotion of social dialogue for consumer protection and self-regulatory mechanisms, creation of an effective system of information, advice and redress and conduct pro-active policy of information and education. Considerations carried out aimed at understanding consumers' opinions on the role of packaging in the implementation of consumer policy, reliability of the information appearing on packaging as well as knowledge of the consumer sign on packaging, consumer rights violations involving the packaging of products and opportunities to contribute to the packaging of consumer protection in the market. Studies were surveys and were conducted in 2011 in the south-east Polish regions.
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