Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Zarządzanie i Finanse

Years help

  1. 1 2012

Authors help

  1. 1 Łuczak M.

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  COUNTRY BRAND HEXAGON
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Content available remote

Znaczenie turystyki w budowaniu marki narodowej „Polska”

100%
Łuczak M.
Zarządzanie i Finanse
|
2012
|
vol. 2
|
issue 2
117-134
EN
The theoretical look presents in this article on notions of marks and branding with reference to the country, on the role of tourism in the creation of the mark “Poland” and the author states the present meaning of the mark of our national country, ascertain in the world. The determination of the meaning of tourism in the construction of the national mark was the basic purpose in the article. The author used in the realization of that purpose the descriptive method and chose the available, quantitative data, which gave the concerning result research related to the polish mark and showed the position of the national mark of “Poland” in the international rankings.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.