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  1. 1 Organization and Management

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  1. 1 2009

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  1. 1 Stys A.

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MARKETING IN THE CONTEXT OF THE CORPORATE SOCIAL RESPONSIBILITY (Marketing w kontekscie spolecznej odpowiedzialnosci biznesu)

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Stys A.
Organization and Management
|
2009
|
issue 3(137)
27-40
EN
The authoress pays attention to the relation between marketing as a managerial orientation and corporate social responsibility. Besides pointing out possible areas of such relation, there is also shown its meaning to the sustainable development.
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