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1

THE STRUGGLE FOR HEARTHS AND MINDS. THE SIGNIFICANCE OF 'CULTURAL DIPLOMACY' AS AN INSTRUMENT OF USA FOREIGN POLICY IN 1945-1961 (Walka o 'serca i umysly'. Znaczenie 'dyplomacji kulturalnej', jako narzedzia polityki... USA w latach 1945-1961)

100%
Grafa K.
Dzieje Najnowsze
|
2009
|
issue 1
95-110
EN
The article discusses the most important initiatives from the range of 'cultural diplomacy' during at the Presidency of Harry Truman and D. Dwight Eisenhower, and their role in the ideological-cultural clash between the USA and the USSR. The authoress focused her attention on a characteristic of the cultural and scientific exchange programmes - their legal foundations and importance, stressing other domains of 'cultural diplomacy' such as information and propaganda. The long-range cultural and scientific exchange programmes intended to create bonds and facilitate contacts, and remained a prominent component of 'cultural diplomacy' since they resulted in better understanding between representatives of assorted nations. The group of their addressees, which initially included the West, gradually widened and became part first of the logic of containment and subsequently - during the 1950s - of the doctrine of liberation. During the initial stage of the Cold War improved mutual understanding, and thus a better comprehension of the so-called communist world and its diversity, proved to be of crucial importance in the struggle waged for the 'hearts and minds' by the USA and the USSR.
2

PROMĚNY A KONSTANTY KULTURNÍ DIPLOMACIE NĚMECKA A RAKOUSKA V 60. A 70. LETECH 20. STOLETÍ VE SROVNÁNÍ SE ZEMĚMI ZÁPADNÍ EVROPY A USA

75%
Baštová P.
Historický časopis (Historical Journal)
|
2014
|
vol. 62
|
issue 2
275 – 302
EN
The cultural diplomacy of the Federal Republic of Germany underwent a period of great progress and fundamental changes during the 1960s and 1970s. This study analyses whether such a development was specific to Western Germany or whether it also occurred in other countries. A synchronic asymmetric historical comparison of cultural diplomacy is presented, comparing the FRG with other countries of the West, namely France, the USA, Great Britain, Italy and Austria, covering its chronological development, basic principles and its thematic and geographical priorities. The results show that the socio-historical factors, rather than international relations and transfers between nations, were considerably more influential for the development of cultural diplomacy in the Euro-Atlantic space in the 1960s and 1970s.
3

The Polska Brand as a Challenge for Polish Cultural Diplomacy. Old Determinants, New Strategies

75%
Jurkiewicz-Eckert D.
Yearbook of Polish European Studies
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2014
|
vol. 17
s.259-292
EN
This paper analyses the evolution of the strategy employed by Polish cultural diplomacy for the promotion of a positive image of Poland in the context of a long-term strategy for developing the Polska brand in the world. The analysis takes the form of a case study and concerns selected aspects of the activity of the Adam Mickiewicz Institute – currently the most influential governmental institution responsible for promoting Poland in the world through culture. The paper presents the main determinants and challenges in shaping a coherent message about Poland and their infl uence on the current strategy for promoting the Polska brand through cultural diplomacy. The critical analysis places the Institute’s activities in the context of the priorities of Polish foreign policy and puts forward a thesis on the growing infl uence of the Institute on the development of Polish culture, Polish cultural diplomacy, and nation branding in Poland.
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