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Corporate culture in Hungary seen through two daily newspapers

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Szerb A., Kocsis-Kisantal O.
Kozgazdasagi Szemle (Economic Review)
|
2008
|
vol. 33
|
issue 3
243-261
EN
Although the economic and institutional-regulation concept of the success of companies is widely accepted, ground is being gained by theories that emphasize the effects of the social and welfare environment and cultural milieu. The Global Entrepreneurship Monitor (GEM) survey shows that Hungary comes near the bottom in an international comparison of corporate culture. The article draws on the 2005 articles in two daily newspapers and on frequency statistics and content analyses to examine the image that has developed of Hungarian entrepreneurs and businesses. Negative news presenting entrepreneurs in a bad light were in a majority, so that the press was mirroring the popular belief that entrepreneurs are criminals and tax evaders getting rich on the backs of others, rather than promoting them as key figures in job creation and development, whose efforts are successful and exemplary, even without state support.
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