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Changes in Customer's Attitudes

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Siemieniako D., Urban W.
Ekonomika i Organizacja Przedsiębiorstwa
|
2006
|
issue 9(680)
72-80
EN
Customer's loyalty to the product, brand, personnel or whole organization is likely to change under the influence of specific factors discussed in the study. It is a key element of the marketing practice to minimize the number of lost customers. The knowledge of dynamics of changes in customer's attitutes may trigger off adequate marketing activities in proper time
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