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The Role of Customers in Service Creation

100%
Boguszewicz-Kreft M.
Ekonomika i Organizacja Przedsiębiorstwa
|
2006
|
issue 3(674)
86-92
EN
For service enterprises a customer is not merely a consumer, but also a co-producer of a specific product: services. Customer's participation in the process of service is its integral part. Recognising customers as a significant resource of the service company may remarkably contribute to its market success.
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