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City image based on mental maps - the case study of Szczecin (Poland)

100%
Osóch B., Czaplińska A.
Miscellanea Geographica. Regional Studies on Development
|
2019
|
vol. 23
|
issue 2
111-119
EN
Perception of space is an especially important part of research on urban fabric. The perception of a city is strongly correlated not only with a specific time and place but, first and foremost, with surveyed populations who, apart from having varying demographic features, frequently represent disparate community and cultural profiles. The objective of this study was to assess how the urban space of Szczecin (Poland) is perceived by its inhabitants and to ascertain the relations between various image elements. The example of Szczecin appears to be interesting, in as much as it is a peripheral city of a cross-border region with a historically and culturally diverse local community. The presented research used a method of analysing mental (image) maps based on the methodology proposed by Kevin Lynch (1960) and modified by the authors to incorporate in-depth interviews. Individual respondents' views were used to create a synthetic image of the city.
2

Promocja miasta główną funkcją marketingu terytorialnego

72%
Jabłońska W.
Zeszyty Naukowe Wyższej Szkoły Ekonomii i Informatyki w Krakowie
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2010
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issue 6
71-81
PL
Celem artykułu jest przedstawienie istoty strategii promocji oraz ukazanie jej rangi w marketingu jednostki terytorialnej. Promocja wydaje się jedną z najważniejszych funkcji tej quasi dyscypliny naukowej i powinna być opracowana przez władze samorządowe każdego miasta, dążącego do uzyskania przewagi konkurencyjnej. (fragment tekstu)
EN
Territorial marketing has been a very popular discipline that developed because of the necessity to manage the cities more effectively. Nowadays many territorial units are beginning to compete with one another, trying to gain profits from tourism and investments. The basic tool that is used in order to achieve those goals is promotion. Territorial authorities work out the strategies of promotion so that they could create the positive image of the city. It is believed that positioning of the city makes it more attractive and bring into desirable effects. In the article there are three strategies of promotion mentioned and analyzed as the examples of creating the city image. It is concluded that the promotion, as the general function of territorial management, should be used in the cities competition.(original abstract)
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Is the Community of Łódź Informed about Living in Creative City? City of Łódź' Branding Strategy and Its Perception

72%
Sokołowicz M. E.
Studia Ekonomiczne
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2013
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vol. 149
256-267
EN
In the recent years, one can observe a growing interest in the creativity and its role in local and regional development. Creative businesses, industries, cities or regions seem to be not only a new trend but simply a fashion among both researchers and policy makers. Also the city of Łódź did not resist the desire to base a development on creative industries. Thus, in 2011, a strategy of building a brand of creative city was launched. After two years, a time for monitoring the first effects of the strategy has come. This paper is a description of the results of a interview-based research conducted among the dwellers of agglomeration of Łódź, aiming at verification of the reconcilability of new city brand and thus - an effectiveness and efficacy of this new direction of promoting the city of Łódź.
4
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Metody oceny skuteczności wydarzeń w kształtowaniu wizerunku miejsca

72%
Piotrowski P.
Studia Ekonomiczne
|
2013
|
vol. 147
107-116
EN
The aim of this paper is to present research methods used to evaluate impact of events on destination image. Author made a comparison of methods presented in research papers. This comparison included objective and subjective scope, measurement point in time, analytical methods and studied components of image. In conclusions some study limitations and future research directions, are discussed.
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