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  1. 1 Studia Ekonomiczne

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  1. 1 Sokołowicz M. E.

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Is the Community of Łódź Informed about Living in Creative City? City of Łódź' Branding Strategy and Its Perception

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Sokołowicz M. E.
Studia Ekonomiczne
|
2013
|
vol. 149
256-267
EN
In the recent years, one can observe a growing interest in the creativity and its role in local and regional development. Creative businesses, industries, cities or regions seem to be not only a new trend but simply a fashion among both researchers and policy makers. Also the city of Łódź did not resist the desire to base a development on creative industries. Thus, in 2011, a strategy of building a brand of creative city was launched. After two years, a time for monitoring the first effects of the strategy has come. This paper is a description of the results of a interview-based research conducted among the dwellers of agglomeration of Łódź, aiming at verification of the reconcilability of new city brand and thus - an effectiveness and efficacy of this new direction of promoting the city of Łódź.
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