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EN
This article analyses the attitude of the Civic Democratic Party towards the implementation of the direct elections of mayors in the Czech Republic through three separated case studies. The first study focuses on party election manifestos and ideological documents. The second study conducts the statistical analysis of both the parliamentary and the media outputs by party members and representatives. Finally, the third study consists of three in-depth semistructured interviews. The results suggest that the Civic Democratic Party takes a negative attitude towards the direct elections of mayors, that it is monolithic within this attitude, that there are no significant attitudinal differences between ordinary members and party elites, and that this negative attitude was even amplified after the fall of the Petr Nečas´s cabinet. The results are critically discussed within the context of the rising popularity of the direct elections in Czech society.
EN
Media Tenor tracked media coverage of political parties in periods of three months prior to elections to the Chamber of Deputies in 2006 and 2010. Czech Social Democratic Party enjoyed overwhelming media prevalence in a first analyzed period, Civic Democratic Party prevailed in 2010. Neither of instances resulted in a highest voting outcome for the most covered party. The research confirmed private news services to be keeping conservative approaches while (not) presenting new and not well-known political groups. They covered TOP 09 Party and Public Affairs Party (Věci veřejné) rather marginally in 2010. Researchers focused also on a coverage of chairmen of main parties and air-time enjoyed by politicians to quote own party or co-party members.
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