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Strategia społecznej odpowiedzialności a praktyka public relations

100%
Adamus-Matuszyńska A.
Studia Ekonomiczne
|
2014
|
vol. 185
106-117
PL
Celem artykułu jest analiza zależności między strategiami społecznej odpowiedzialności (CSR - corporate social responsibility) a działalnością public relations (PR) korporacji. Artykuł jest próbą odpowiedzi na pytanie: czy motywem przewodnim wdrażania strategii CSR jest budowanie wizerunku i reputacji, czy też jest to świadomie i metodycznie wdrażana strategia zarządzania organizacją. Metodą badawczą jest analiza treści stron internetowych dwóch wybranych korporacji. Do potrzeb badań zostały wybrane dwa studia przypadku: TAURON Polska Energia SA oraz Katowicki Holding Węglowy SA.
EN
The aim of this article is to analyse relationship between CSR strategies and PR activities of corporations. The article tries to answer the question: is the main objective of a CSR strategy introduction the corporation image. Website content analysis was the method of research. To reach the goal two large Polish companies were chosen: TAURON Polska Energia and the Katowicki Holding Węglowy. Conclusion coming from the research disclose that the two companies do not clearly inform about their responsible activities. They only report CSR strategy taking advantage of GRI tools. Instead they undertake many traditional public relations activities which have social importance.
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Perspektywy zastosowania innowacji finansowych w działalności spółek węglowych

80%
Stanisławski M.
Studia Ekonomiczne
|
2014
|
vol. 186 cz 2
38-48
EN
The article presents the financial innovation issues on application of the financial innovation in the business activity of mining companies from the perspective of the enduser of financial innovation. The purpose of the article is to review the innovative financial instruments which have been exploited in the business activity of the mining companies. The paper identifies the factors that cause the limited interest of the mining companies for application of the financial innovations. Moreover the potential benefits of applying innovative financial instruments in the risk management process in the mining companies were indicated. The identification of the future trends and the possible scenarios has been carried out on the basis of survey in order to improve the efficiency of operation and competitive position of mining companies.
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