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Konkurencyjność przedsiębiorstw i źródła przewagi konkurencyjnej

100%
Brodowska-Szewczuk J.
Zeszyty Naukowe Akademii Podlaskiej. Administracja i Zarządzanie
|
2009
|
issue 80
87-100
PL
Autorka, na podstawie studiów literatury przedmiotu, zaobserwowała i omówiła obszary problemowe w badaniu konkurencyjności przedsiębiorstw. Dotyczą one: pojęcia konkurencyjności i jej mierników oraz źródeł i sposobów budowy przewagi konkurencyjnej.
EN
The company's competitiveness is a result of the financial leadership and higher quality. The cost advantage may be an effect of outside causes connected with the position of the company in the branch, or the inside ones connected with the resources allocation. There are three general strategies of competitiveness. The strategy of cost leadership demands from the company to be the leader in the production at the expense of low costs. The strategy of diversification the company is attempting to be outstanding in its branch following certain criteria, highly appreciated by retailers. The concentration strategy - the company using the concentration strategy chooses in the branch the aimed segment and it strictly adjusts its strategy to the segment's service, excluding other companies.
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