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CSR PRZYSZŁOŚCI POMIĘDZY DYSKUSJĄ AKADEMICKĄ A CODZIENNOŚCIĄ

100%

Geisler R.

Eunomia – Rozwój Zrównoważony – Sustainable Development

2018

issue 1(94)

25-37

Sustainable development became the subject of scientific analysis and key concept in management practice. The model of CSR (Corporate Social Responsibility) created in 60s and developed in 80s of 20 century, was criticized and re-defined. The paper presents characterizes of reconstruction CSR model in the way of (1) CSR 2.0, (2) CSV - Corporate Share Value and (3) CSP – Corporate Social Performance. On the practical level, scientists and practitioners agree that model created in Transnational Corporations and huge companies, should be implemented by other firms, especially SME’s. However, in such argumentation that SME’s are well-known actor in their communities and they are responsible from point of view “human nature”. Additionally, a lot of companies, even small and medium, realized model of cooperation or community building among stakeholders, what means that they realized new models of CSR without definitions of such process. The aim of the article is to analyses the role of SME’s in implementation of new concepts of CSR, as CSR 2.0, CSV or CSP. The case studies of firms in polish economic reality, small towns and villages and the case study of the tool which is used for building CSR model, should show the existing model of responsibility. The paper is based on ethnography and autoethnography methods. In both cases analysis are qualitative studies.

The Directions of Interrelations Between the Company’s Performance and Corporate Social Responsibility (CSR) Activities

51%

Zajkowski R., Domańska A.

Acta Universitatis Lodziensis. Folia Oeconomica

2019

vol. 4

issue 343

211-233

Wspołzależności między zaangażowaniem przedsiębiorstw w rożnorodną działalność związaną ze społeczną odpowiedzialnością biznesu (Corporate Social Responsibility – CSR) a ich wynikami są jednymi z ważniejszych kwestii badawczych i praktycznych. Liczne wyniki badań w tym obszarze wydają się prowadzić do rozbieżnych konkluzji, wskazując zarowno na istnienie korelacji dodatnich, jak i ujemnych. W artykule podjęto probę uzupełnienia luki badawczej o wyniki badań przeprowadzonych na grupie polskich średnich i dużych przedsiębiorstw. W tym celu wykorzystane zostały adekwatne modele regresji liniowej, w ktorych z jednej strony rolę zmiennych objaśnianych pełniły aktywności ukierunkowane na CSR, z drugiej natomiast prezentujące samoocenę efektow ekonomicznych przedsiębiorstw. Sformułowane wnioski pozwoliły potwierdzić, że związki te, jeżeli występują, mają raczej charakter cyrkularny (tzw. wielowymiarowy łańcuch powiązań) niż przyczynowo‑skutkowy.

The interrelations between engagement in CSR activities and the company’s performance are still one of pivotal managerial problems. Ample findings related to this issue seem to reveal a rather hazy than clear picture. In this paper, an attempt has been made to complement this problematic issue with the results of the survey conducted among a group of Polish large and medium‑sized family businesses. The aim of the paper is to analyse relationships between the self‑assessment of the company’s performance and its engagement in various CSR activities. It seems to be interesting to identify what kind of relationship and mutual influences can be found between the company’s economic and non‑economic activities and whether its value aspects, in their broad meaning, exist. To identify this relationship, two groups of linear regression models were adopted (CSR activities or the self‑assessment of the company’s performance as dependent variables). The ultimate conclusion drawn seems to confirm that the problematic area mentioned above should be described rather by a circular than linear direction of influences which were called a multilevel chain of interferences.

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1 Acta Universitatis Lodziensis. Folia Oeconomica

1 Eunomia – Rozwój Zrównoważony – Sustainable Development

1 2019

1 2018

1 Domańska A.

1 Geisler R.

1 Zajkowski R.

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CSR PRZYSZŁOŚCI POMIĘDZY DYSKUSJĄ AKADEMICKĄ A CODZIENNOŚCIĄ

The Directions of Interrelations Between the Company’s Performance and Corporate Social Responsibility (CSR) Activities