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EN
This paper presents the opinions of residents of Lubelskie Voivodship on Corporate Social Responsibility of entrepreneurs operating within the Lublin region. The aim is to specify which actions performed by companies have the greatest influence on the perception of the company as being socially responsible as well as which factors determine the choice of employer. It has been shown that the most important activities that positively identify the employer as socially responsible are good treatment of employees, protection of the environment and provision of jobs in the local community. While choosing a new job, respondents take into consideration the honesty of the employer and the perspective for employee development through participation in training and courses. Also significant, however not as much as these, are: the company’s brand, environmental responsibility and a good corporate image. It has been shown that respondents from Lubelskie Voivodship have low awareness of ISO 26000 standards, which is related to the concept of Corporate Social Responsibility.
PL
W pracy przedstawiono analizę opinii mieszkańców województwa lubelskiego na temat społecznej odpowiedzialności przedsiębiorców działających na terenie Lubelszczyzny. Starano się określić, które z podejmowanych przez pracodawców działań mają największy wpływ na postrzeganie firmy jako odpowiedzialnej społecznie, oraz jakie czynniki decydują o wyborze pracodawcy. Wykazano, iż najważniejszymi działaniami, które pozytywnie określają zakład pracy jako odpowiedzialny społecznie są: dobre traktowanie pracowników, zaangażowanie przedsiębiorstwa w ochronę środowiska oraz dbanie przedsiębiorców o zapewnienie miejsc pracy. Przy wyborze nowego miejsca pracy najważniejszym czynnikiem, w opinii respondentów, jest uczciwość pracodawcy i perspektywa rozwoju pracownika przez jego uczestnictwo w szkoleniach i kursach. Ważne, choć już o mniejszym znaczeniu, miały takie działania jak: znaczenie marki firmy, odpowiedzialność ekologiczna przedsiębiorców oraz dbałość o dobry wizerunek firmy. Wykazano, iż respondenci z terenu województwa lubelskiego prezentowali niską znajomość normy ISO 26000, która jest związana z koncepcją społecznej odpowiedzialności firm.
EN
The idea of Corporate Social Responsibility is a priority for the European economy because CSR is promoted by the European Commission as an instrument of European strategy for sustainable development. The paper presents the basic assumptions of this strategy. Although the debate on the European shape of CSR was initiated almost ten years ago some important questions are still under discussion. The paper considers some of them.
PL
Artykuł jest próbą usystematyzowania dotychczasowych rozstrzygnięć dotyczących relacji między CSR (Corporate Social Responsibility) i public relations – występujących tak w literaturze przedmiotu, jak i praktyce organizacji. Autorka prezentuje też własną koncepcję, proponując trzy modele, które opisują i wyjaśniają nie tylko wzajemne relacje między CSR i PR, ale i wyodrębniają funkcje, jakie nadaje się w organizacjach działaniom społecznie odpowiedzialnym i strategiom zarządzania komunikacją. Modele ilustrują też poziom rozwoju, dojrzałości organizacji i usytuowanie jej w szerokim otoczeniu – społecznym i przyrodniczym.
EN
The article is an attempt to systematize the already existing solutions concerning the relationship between CSR (Corporate Social Responsibility) and public relations – occurring both in literature and in corporate practice. The author also presents her own concept proposing three models that describe and explain not only the relationship between CSR and PR, but also explain the functions ascribed in organizations to socially responsible activities and to communication management strategies. Moreover, the models illustrate the level of development and maturity of the organization, and its position in the broad environment – social and natural.
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EN
In this article the author describes stages in the development of business ethics in China. The article is focused on projects for the creation of infrastructure for Corporate Social Responsibility in the Middle Kingdom. In particular, this description focuses on labor law, standards of CSR, initiatives such as the Global Compact, and business ethics education. The author presents opportunities and threats for the development of business ethics and ethical dimensions of business in China.
EN
The modern definition and catalogue of human rights were formalized after the World War II. One of the legal documents is Universal Declaration of Human Rights of 1948 which states that all people are free and equal under the law, dignity and rights regardless a race, color, sex, language, religion, political and other views, nationality, social status and so on. All economic, social and cultural rights are also protected. An economic growth and common globalization require legal regulations on observations of human rights in business relations. Since 2001 European Union has been creating such regulations, admittedly not mandatory, but establishing corporate social responsibility (CSR). It means that an entrepreneur should consider in his economic strategy environmental and social aspects although accepting all those methods is entirely voluntarily. On February 6th, 2013, European Parliament accepted two resolutions on CSR: 1) Accountable, transparent and responsible business behavior and sustainable growth (2012/2098 (INI)); 2) Promoting society’s interests and a route to sustainable and inclusive recovery (2012/2097 (INI)). Resolutions include a new definition introduced by Commission, understood as “corporate responsibility for its influence on society”. The aims of both resolutions is to create mechanisms allowing to workout common values for enterprises owners, interested third parties and society and recognize, prevent and mitigate negative effects of destructing activity of enterprise. The involvement of small and medium-sized enterprises (MSP) sector in corporate social responsibility adjusting the methods of CSR to company size and character of activity is postulated. It is also seen that human rights in third countries, in which union companies have their shares and from which providers within chain of supplies originally come, need to be protected.
PL
Rozwój zrównoważony oznacza takie postępowanie ludzi i organizacji, żeby dla przyszłych pokoleń zachować naszą planetę taką, jaką my znamy ją dziś. Aby ta wizja mogła się ziścić, prowadzone są różnorakie intensywne prace edukacyjne z zakresu Społecznej Odpowiedzialności Organizacji, z różnym efektem (skutkiem). W artykule przedstawiono wyniki badań wiedzy o CSR przeprowadzonej wśród podmiotów operujących w branży elektromaszynowej w województwie warmińsko-mazurskim (Polska) i w Bułgarii.
EN
The sustainable development means man’s and organizations acting which let save our planet for further generations as we know the planet today. To materialize that vision there has been researching intensive and all manner of education projects in range of Corporate Social Responsibility with different effect. In the article showed the research result about CSR knowledge among subjects working and functioning in electro-engineering branch in Warmińsko-Mazurskie Voivodeship (Poland) and Bulgaria.
EN
The paper recognizes mechanisms of capital conversion among given social games, which allows in turn to explain the process of commodification of morality. Conclusions depicting the structure of relations between the financial and moral capitals are used to analyse two practical examples: the concepts of SDG and CSR. The paper proposes a useful way of addressing phenomena on the borderline of economics and ethics, which allows to formulate further research problems.
EN
The article is focused on analyzing the relationship between the city and the citizen. Currently, the city applies the principle of responsible behaviour, in which the city stands out as a good citizen to respond to the needs of its key partners - citizens. The aim of the article is to analyze, on the example of selected municipal governments of the Slovak Republic and their activities, the readiness of the government for partnership with citizens, and to propose how to manage this relationship. The research was conducted between 2012 and 2013 in selected urban municipalities of the Slovak Republic’s Banska Bystrica region: Banska Bystrica, Zvolen and Žiar Hronom. An analysis of the relationship between the city and citizen was carried out by means of open interviews with the municipal authorities, questioning citizens and own observations. The results of our research showed that, irrespective of the size of the city, selected municipalities showed a low level of preparedness for the creation of partnerships with citizens.
EN
Changes in the economy are affecting the development of urban areas, as well as the attitudes and awareness within them. An important issue today is that of social aspects which not only relate to the essence of urban logistics, but also constitute one of the elements around which the concept of corporate social responsibility oscillates. This article addresses the relationships and common areas occurring between urban logistics and the concept of corporate social responsibility from the point of view of social factors.
EN
Various supply chain stakeholders show an increasing interest in environmental and social issues related to business, since it has become a crucial factor in creating competitive advantage. Among the concepts that have been used – apart from CSR – are sustainable development, corporate citizenship, sustainable entrepreneurship, the triple bottom line, and business ethics. The need for CSR in supply chains should particularly be seen in light of the fact that a large part of their operations is conducted through systems of governance, which link firms together in various sourcing and contracting arrangements. Corporate social responsibility (CSR) is a concept of large relevance for business in general and within logistics specifically. Responsibility of businesses involved in supply chains can increasingly be found high on the CSR-agenda of European companies and governments. However, despite all these efforts and standards, a number of CSR issues connected to logistics issues still remain unsolved. One of these areas is the relationship between risk situations and social and environmental issues, which companies in the supply chain try to manage. In literature many different sources of logistic risks for supply chain management were discussed. Even though there is a stream of literature investigating risk in supply chains, there has been little research applied to the precise analysis of logistics risk within the framework of the CSR concept. The purpose of the research presented in this paper is to provide insight into the role of different types of risk connected to logistics processes while implementing the main areas of the CSR concept.
EN
By adopting an empirical and rational approach, this article investigates the influence of ethics on decision-taking in business based on case studies dating back to 50 years ago. It contrasts theoretical principles of ethics and the actual market activities of businesses by taking a closer look at two ethically controversial events from the automotive and pharmaceutical industry where human life and health was at risk. The foregoing analysis demonstrates that, where profit maximisation is at stake, businesses are prompted to take advantage of imprecise laws or absence of legal provisions, and manipulate data to protect its interests at the expense of product liability and consumer/patient safety.
EN
The growing interest of theorists and practitioners in managing CSR concept is undoubtedly a result of many socio-economic, ethical and environmental challenges faced by modern enterprises. The enormous progress in information technology and telecommunication technology observed over the course of several years has fundamentally changed the functioning of all participants in economic processes, giving rise to the so-called fourth industrial revolution. The aim of this article is to present selected challenges faced by enterprises related to the creation and dissemination of information and communication technologies (ICT) in the context of CSR. In the article the author’s attention was focused on the characteristics of CSR concept and the presentation of positive and negative consequences of ICT solutions applied by enterprises (e.g. Internet of Things – IoT, Big Data). The basis for the discussion presented in the article was domestic and foreign literature studies.
EN
The concept of Corporate Social Responsibility (CSR) has a tremendous impact on the Human Capital Management, which is manifested in new trends in rewarding, such as responsible rewarding or total rewards approach. These approaches based on the assumptions of Corporate Social Responsibility promote the need for a holistic view on a human and therefore emphasize the working environment as an important aspect of the comprehensive employee rewarding policy within an organization. The aim of this paper is thus to raise awareness of the role that a supportive working environment and occupational health and safety (OSH) in particular play today in the effective and responsible employee management. The authors show an integrated view of OSH as a part of employee responsible rewarding. In this context, responsible rewarding takes into account the important issue of healthy and safe working conditions. This broad perception of employee rewarding allows the creation of a supportive work environment and strengthens the safety culture within the organization.
EN
The main goal of the article is to present the scope and diversity of pro-environmental information reporting in the five largest banks in Poland according to the balance sheet total at the end of 2016. Non-financial reports of the largest banks have been analysed over the last two financial years, 2015–2016. The publication presents formal and legal requirements (Directive 2014/95 EU, Article 49 of the Accounting Act, National Accounting Standard No. 9), which determines the necessity of reporting such information by public interest entities, such as modern banks. Attention was also given to the way environmental information is reported in the above-mentioned banks (with particular reference to the GRI standard). The methods employed during the preparation of the publication include: critical analysis of the literature, including domestic and foreign publications in the area of corporate social responsibility, and the analysis of non-financial reports of the largest Polish banks
EN
The goal of the article is to present a model that can be used to measure influence of environmental activities communicated as an instrument to create corporate image, represented by (1) Corporate Ability and (2) Corporate Social Responsibility and their influence on buyers’ attitudes and the behaviors on B2B market. The author of the article hopes that an empirical validation of hypothesis allows better understanding, how and if environmental activities influence buyers’ attitude and behavior. It may increase managers’ knowledge in strategic decisions making process, when launching and positioning new products on the market. It enables better use of market opportunities, by investing in brand strength, while increasing an ability to generate cash flow.
EN
Dynamic social and cultural changes force financial institutions to take action to gain social acceptance for their activity. The ability to adapt to society’s needs will be the crucial condition to continuing business. The aim of the article is to point out one of the key challenges that is the functioning of financial market institutions under increasing social requirements and to indicate systematic solutions which can effectively support the social evolution of the financial market. The concepts of Corporate Social Responsibility and Investor Relations can be viewed as such. In the paper critical analysis of the literature, comparison, induction and case study methods were used. Also, in the article some practical and critical aspects were indicated, which allowed restrictions in the use of CSR and IR in practice to be identified and conclusions to be formulated.
EN
The purpose of this article is to determine, through empirical research, the level of Corporate Social Responsibility of small and medium-sized enterprises in relation to stakeholders. Literature studies and the results derived from questionnaires completed by entrepreneurs at small and medium-sized enterprises in the area including the Polish part of the Euroregion Nysa as research methods were used. In the first part of the article presents the basic concept of the theoretical basis for company stakeholders, including the identification who the stakeholders are, the identification of key stakeholders and the principles of corporate behavior towards stakeholders developed at a meeting of the Caux Round Table. The second part of the article presents research program of Corporate Social Responsibility for small and medium-sized enterprises conducted by the author in relation to stakeholders within the Euroregion Nysa.
EN
Due to the changes taking place in the socio-economic sphere, including the expectations of members of the society, the idea of social responsibility is increasingly implemented at universities, including public ones. Therefore, the article is the result of the analysis to answer three questions: why can we talk about the social responsibility of the university, what this responsibility is and what types of activities are undertaken by selected public universities in Poland in accordance with conditions previously defined social responsibility. To achieve this goal, in-depth literature studies, analysis of the content of websites of universities, semi-structured and in-depth interviews with employees of selected public universities were conducted.
EN
Both in theory and practice, it is emphasised that engaging in CSR actions brings many benefits to companies. One of the commonly listed advantages is more trust from investors, which enables the achievement of superior returns from securities issued by socially responsible firms. The paper endeavours to investigate whether this benefit can be also noticed among businesses in the Polish index of socially responsible companies RESPECT. The study involves firms included in the RESPECT index from its inception (November 2011) to the end of 2017. The authors compared the RESPECT index with selected Polish market indices between 2009 and 2017. Empirical studies, based on an analysis of returns, risk, dividend yields, and shareholder structure, facilitated the assessment of the attractiveness of investments in the shares of socially responsible businesses against the background of other firms quoted on the Warsaw Stock Exchange.
EN
Immanuel Kant’s philosophy, especially his categorical imperative, is one of several ethical theories mainly used to morally legitimize actions, referred to as Corporate Social Responsibility. The aim of the current article is to evaluate if Kant’s philosophy can be used as the ethical foundation for Corporate Social Responsibility as well as to present its advantages and disadvantages in a theoretical and practical approach.
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