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1
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CULTURE: Metaphor and Culture

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EN
The article deals with the relationship between metaphor and culture. On the one hand, metaphor is a phenomenon of culture and emerges in poetical language. On the other hand, metaphor could be treated as a model of culture. The author analyses Ricoeur’s theory of metaphor in the context of culture’s criticism in general and of philosophical poetics in particular. The philosophical approach towards metaphor presupposes that philosophical poetics could be derived from Aristotle’s poetical aspirations in his Poetics. Analysing the questions of contemporary culture the author refers to J. Baudrillard, T.S. Eliot and Lithuanian philosopher A. Šliogeris. The author stresses the ethical aspects of metaphor referring as well to E. Levinas. The article is a presentation of the author’s monograph Philosophical Poetics published in Lithuanian (2006).
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Content available remote

KULTURA: Metafora i kultura

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PL
Podstawą treści artykułu jest związek pomiędzy metaforą i kulturą. Z jednej strony, metafora jest zjawiskiem kultury i pojawia się w języku poetyckim. Z drugiej strony, metafora mogłaby być traktowana jako model kultury. Autor analizuje teorię metafory Ricoeura w kontekście krytyki kultury w sensie ogólnym i poetyki filozoficznej w szczególności. Filozoficzne podejście do metafory zakłada, że poetyka filozoficzna mogłaby być zaczerpnięta z poetyckich aspiracji Arystotelesa zawartych w jego Poetyce. Analizując zagadnienia kultury współczesnej, autor odwołuje się do J. Baudrillarda, T.S. Eliota i litewskiego filozofa A. Šliogerisa. Autor podkreśla etyczne aspekty metafory, odwołując się również do E. Levinasa. Artykuł jest prezentacją monografii autora Poetyka filozoficzna, opublikowanej w języku litewskim (2006).
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EN
Culture includes organization values, visions, norms, working language, systems, symbols, beliefs, and habits. It is also the pattern of such collective behaviour and assumptions that are taught to new organizational members as a way of perceiving, and even thinking and feeling. Organizational culture affects the way people and groups interact with each other, with clients, and with stakeholders. Workplace diversity is an issue which is focused on differences and similarities that people bring to an organization. It is usually defined broadly to include dimensions beyond those specified legally in equal opportunity and affirmative action for non-discrimination status. Diversity is often inter-preted to include dimensions which influence the identities and perspec-tives that people bring, such as a profession, education, parental status and geographic location. People from different cultures in the world find themselves interacting and working with individuals and groups from other cultures, operating and communicating according to differing sets of cultural norms, values, and communication styles. Consequently, researchers and global leadership practitioners stress a heightened need for understanding other cultures and their people, finding possible issues and what factors show potential to impede effective communication within an organization characterized by cultural diversity.
EN
Age grade system has played significant roles in the development of the communities in Nigeria before, during and after colonialism. The paper examines the role and duties of the age grade system in the Auchi Kingdom in Etsako West Local Government Area of Edo State in Nigeria. The paper argues that the cultural bond and unity of purpose of the members of the age grades makes them a veritable tool for transformation of their community, preservation of their culture and tackling security challenges. This is because the age grades know their community more than out-siders. There are quite several socio-cultural indigenous practices such as female circumcision, idol worshipping, slavery etc. that have been abolished. The study, therefore, concludes that age grade system among the Auchi people is a system that must not be disbanded for its contributions in economic and socio-cultural spheres of the Auchi Kingdom which has remained unquantifiable.
EN
Life in a religious order was admired from immemorial time. People of Middle Age held it in greatest regard. In early Christian times and in Middle Age period the monks were considered as true Christians who were able to renounce their own life to take up the way of total following of Christ. “The escape before the world” could have several forms: from the departure to remote place to symbolic separation, which gave possibility to monks not to leave dwelled centers and so not to interrupt the relationship with the society
EN
This article attempts to explain the understanding of culture which form the basis of the EU’s cultural policy as well as to present changes in that regard occurring along with the development of this policy. The research material consisted of common positions of the EU member states adopted during meetings of the Council of the European Union. The research was done using qualitative content anal sis. The most general conclusion from the research is that the basis of the EU’s cultural policy since the beginning of the researched period have consisted of two different approaches to culture in the EU: cultural unity and cultural diversity. Moreover, the creators of the EU’s cultural policy understood the role of culture in the integration process in four ways: as a non-instrumental value, a sociocreative factor, an economic factor as well as a factor enhancing the external relations of the EU. During the researched period we observed certain changes regarding the approach towards culture. They involved either changes within the already existing ideas or creating new concepts concerning the cultural sphere.
EN
In the past few years the way in which, organizations, companies and corporations structure themselves has given a 180 degrees turnaround, switching from a structure based in products to a structure based in customers. The first big change was the introduction and use of Enterprise Resource Planning Systems (ERP) like SAP and Oracle. Those ERP systems changed the way in which the information was managed in large corporations including now a central database and visualizing the structures and functions of the corporation by business processes and not by business areas. Also lately with the advent of the WEB 2.0, the boom of the social media and the big data analytics areas, business, marketing and the relation with the customer has totally changed. One of the most important drivers for this turnaround is the adoption of Customer Relationship Management (CRM). CRM is supporting software designed to improve the relation with the current customers (loyalty) using modern social media and massive marketing technologies. This paper introduces the organizational issues of cross-cultural communication associated with the integration between marketing, customer service, and complaint management with information technology. In highly competitive environments a lot of organizations intent to construct a relationship with their current customers, since the cost involved in capturing new ones is a lot higher than the cost of retaining the current ones. The most crucial factor is the understanding of the clients and their values, norms, traditions, language, religions, perceptions, thoughts in few words their culture. So this cultural dimension analysis is essential and the development of a formal taxonomy or cultural concern framework a need. This paper will deal with the dimension concerns from the technical, cultural and organizational point of view needed to build this framework in order to avoid the terrible consequences of a wrong interaction with the customers due to cultural issues.
EN
The article is discusses possible limitations of the rationalistic concept of human action within cultural theory. Here, rationality of human action is construed in terms of decision theory. Two kinds of limitations are considered: (1) resulting from non-rationalistic conceptions of human action; (2) implied by anti individualistic approaches to socio-cultural phenomena, especially structuralist and functionalist ones. Proposed conclusions aim for a reconciliation of rationalistic theory of action and principal premises of cultural materialism.
EN
Project management in every situation is based on planning, organizing, motivating and controlling resources for the attainment of certain goals. This essentially means that the success of the management of a project will depend on the results achieved as well as the resources committed in achieving such results. Irrespective of the objectives of a project, one fundamental fact remains significant, that is, the fact that projects are geared towards the improvement of conditions in a particular society. This article is interested not only in the art of project management but also the factors which could influence the success or failure of these projects. In this article, the influence of the culture of the society for which a project is meant will be examined to find out whether it influences the conception and implementation of the project in any way. In this regard some case studies of projects will be studied to find out the extent to which the cultural context of the society played a significant role in particular projects. The other case which will receive attention in this write up will be the significance of culture at each stage of the project. These elements will be discussed paying particular attention to the dimensions of culture proposed by Hofstede and how they influence the project management process. The conclusion of this article will propose an approach to project management which takes into consideration the cultural context in which the project will be realized and the stages of the project management process which should involve more cultural orientation
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FR
Internet peut-il être un outil de diffusion de la culture politique et à partir de là, engendrer une e-démocratie? La question du lien entre e-culture et culture constitue la question préalable à la question de l’existence ou de la possibilité d’une e-démocratie authentique dont les conditions seront rappelées. Parmi les obstacles potentiels à cette e-agora politique, seront étudiés la toute puissance comme expression d’un nouveau lien avec les technologies de la communication, la communication virtuelle au regard du débat classique
EN
The aim of this article is a brief introduction to the iconography of the national identity, created by the white South Africans, who are the descendants of the Dutch settlers, who are commonly known and referred to as Afrikaners in South Africa. Among the most interesting and simultaneously representative paintings and the most obvious examples that one can mention are the works done by Charles Davidson Bell (1813-1882) e.g.: Landing of van Riebeeck at the Cape of Good Hope or Zulu attack on the Voortrekker camp. A good example of a piece of art work with an air and character of a true monument-mausoleum is a monumental sculpture called the Voortrekker Monument, which was created between 1937 and 1949. This object is located in the capital of South Africa i.e. in Pretoria and it presents the events connected with the so-called Great Trek (Afrikaans: Die Groot Trek). Another very essential art work is the interior decoration of the Old Mutual building in Cape Town dating from the late 1930's. The author of the frescoes inside the building often referred to as the „Afrikaner nationalist Sistine Chapel" is Le Roux Smith (1914-1963). The outside sculpture is also connected with the iconography of Africa and it was sculptured by Ivan Mitford-Barberton (1896-1976). At present all the above-mentioned pieces of art work make up the somewhat inconvenient and embarrassing heritage of the era of apartheid.
EN
The article presents various approaches to the methodology of modern and contemporary art history. It provides signposts and a set of possible orientations toward the field of art history, by presenting some of the theoretical perspectives most widely used in the discipline today (e.g. historiography, iconography, “iconic turn” as well as “crisis in art history”). The aim of this article is to present art as a visual representation of a range of concepts and emotions as well as to examine the changes of different ways in which people study, interpret and appreciate art in its richness and multitude of forms.
Res Rhetorica
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2016
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vol. 3
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issue 1
17-29
EN
Cultural rhetoric is proposed as a methodological system to study the relationship between culture and rhetoric and to analyze rhetorical discourses, literary works and texts of other kinds from the point of view of their rhetorical foundations and their perlocutionary force before receivers. It is connected with the cultural dimension of rhetoric and with the rhetorical dimension of culture. It is within the studies in culture, together with semiotics of culture and cultural studies.
EN
The article examines transnational character of the Senegalese Diaspora in Spain. A short account of the history of migrations from Senegal to Europe introduces the subject. Special emphasis is put on the continuation of the colonial discourse in the representation of African immigrants. The main focus of the analysis is on the transnational practices of the Senegalese in Spain. These are conducted through the bond that links the community with the society of origin. This strong attachment helps to resist the influence of the European culture, especially in the sphere of values and customs.
EN
The basis of European communities’ integration is diversified. Some of its aspects are particularly emphasized, like the dynamics of economic development, which creates new quality of life for millions of Europeans. Much attention is devoted to the common historical past and the common democratic political values. The attention is focused, to a lesser extent, on what constitutes the real basis of cultural identity for European societies, namely law and the attitude to it. It is law and values attributed to it as well as legal institutions, which have been the strongest links of cultural chain connecting Europeans. Except for a basic issue, that is the Roman law tradition, one can point at a great common achievement with essential practical qualities. Lex mercatoria in the field of commercial law. Traditions of European constitutionalism, including the second, in the terms of the time of creation, modern constitution which was Polish constitution of 1791. Modern civil law becoming widespread due to the French Napoleonic Civil Code, which at the beginning of the 19th century was binding on the eastern European territory within such borders, which are now the European Union’s borders. The exchange of ideas and legal doctrine from the Middle Ages at European Universities. Promoting in these discussions, starting from the 16th century, modern solutions in the area of law, like the postulate of departing from capital punishment and equal rights. A systematic development of subjective rights, human rights, equal rights for women, rights of minorities and rights of the disabled. Introducing these rights to the positive law and ensuring their international and institutional protection.
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Focusing on relatively successful soft power policy of Iran, the paper has examined ‘culture’ as the cornerstone of Iran’s soft power. The paper argues that the success of Iran’s soft power despite continuous international pressures, economic sanctions and efforts for Iran’s isolation is due to a much stronger and enduring factor which is ‘culture’. The paper considers two pillars for Iran’s cultural structure; the Persian civilization and Islamic culture. These two have been the main driving force which has enforced other components of Iran’s soft power such as economy or foreign policy. The paper has briefly introduced some important attributes of the Iranian culture and provided examples on the use of these components to exert soft power.
EN
The Slovakian society, in which various national and ethnic groups have coexisted for long time, has in fact been a multiethnic society for decades. This becomes more tangible when we consider the fact that not only whole nations and ethnic groups, but also smaller intellectual, family and other groups, that exist within the society, are attributed by their own culture. Each culture (as well as subculture) is defined by its own identifying signs. The last decade has seen changes such as economic reforms that led to growing social and cultural differences between various groups in the population. These differences are reflected in schools, where they make teaching and learning more difficult and contribute to social exclusion.
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Głównym zadaniem badawczym było - oprócz identyfikacji podmiotów kultury - stworzenie uniwersalnego modelu obserwacji zmian w kulturze i jej otoczeniu, na obszarze podległym samorządowi wojewódzkiemu. Badanie to miało charakter prototypowy, na tak dużą skalę nie było dotychczas realizowane w polskiej tradycji kulturoznawczej. Nie chodziło w tym projekcie jedynie o kolejny zapis socjograficzny, lecz o stworzenie nowej aparatury pojęciowej, oddającej charakter zmian zachodzących w kulturze polskiej w ostatnich latach. Jednym z kilku celów badawczych omawianego projektu (zdecydowanie różniącego się od badań GUS) była próba określenia, na ile demokratyzacja zarządzania na terenie podległym samorządowi wojewódzkiemu określa strategię rozwoju kulturalnego regionu. (fragment tekstu)
EN
The article compares the concepts of culture of German historian Oswald Spengler and American anthropologist Alfred Louis Kroeber. They both shared interest in comparative study of civilizations and some similar approaches to it, based on an assumption, that culture is a distinct level of reality. It means that it is nonreducible to its parts, but on the contrary it controls them. This conception is sometimes refered to as superorganic. Their motivations for adopting this peculiar conception vary and hence it carries some different implications for each of them. The concepts and methods that follow from it are analyzed in this work. The explicit comparison is made in the end of the work.
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PL
W artykule zwrócono uwagę, że mimo upływu setek lat (kryterium czasowe), mimo dominacji religii lub ideologii (kryterium aksjologiczne), ogromnego skoku cywilizacyjnego, będącego następstwem przede wszystkim kolejnych rewolucji technologicznych (kryterium technologiczno-ekonomiczne), ponadto mimo występowania rządów absolutnych, totalitarnych dyktatur (kryterium politologiczne), rozlicznych kataklizmów wywołanych przez człowieka (kryterium militarne) – wartości wynikające z kultury cały czas pozostają najważniejszą „mapą drogową”, zbiorem wytycznych postępowania nie tylko dla poszczególnych jednostek, ale i całych narodów.
EN
The article stipulates that the values inherited in culture remain the most important framework not just for the individuals but also for entire nations. This is true in spite of the challenging factors, such as: the passage of time (time factor), the religious or ideological domination (axiological factor), the enormous civilizational breakthrough, which is the effect of subsequent technological revolutions (technologicaleconomical factor), the absolutist rules or totalitarian regimes (political factor), manmade disasters (military factor).
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