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POLISH PAPERS AT THE END OF THE FIRST DECADE OF THE 21ST CENTURY (Gazety polskie u schylku pierwszej dekady XXI wieku)

100%
Mielczarek T.
Rocznik Historii Prasy Polskiej
|
2010
|
vol. 13
|
issue 1-2(25-26)
333-359
EN
The author analyses the present market of Polish daily press and concludes that promotional campaigns conducted in the first decade of the 21st century have not resulted in increasing the number of readers. Daily press has for many years been losing readers to online media, mainly the Internet.
2

Tabloidy na polskim rynku — bilans zysków i strat

75%
Szynol A.
Oblicza Komunikacji
|
2010
|
vol. 3
91-104
EN
It has been 20 years since Poland entered the group of democratic countries. The 1989 breakthrough forced the changes not only in political but also in media system. Foreign capital appeared on Polish market and West European trends followed. From two decades’ perspective not all of these effects were positive. One of the most disputable trends is media tabloidization. Nowadays it is hard to imagine press market without tabloids, which topped the selling lists. Changes which are taking part in traditional media are also the result of electronic media influence. Is this intersection fruitful for both sectors? The author of the article tries to create a preliminary balance of profits and losses as an effect of tabloids presence on Polish market.
3
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Prasa Tucholi w latach 1920–1939 (część 1)

63%
Edwarczyk J.
Toruńskie Studia Bibliologiczne
|
2012
|
vol. 5
|
issue 2(9)
47-64
EN
Within this article there has been described the achievements of Tuchola's press in years 1920–1939. The first, still German-language journal, which appeared in Tuchola in 1875, was 'Kreis-Blatt des Koeniglichen Landraths Amtes zu-Tuchel'. While, the first Polish-language periodic appeared in 1920. It was 'Oredownik na Powiat Tucholski'. Other titles from the interwar period were: 'Gazeta Tucholska' and 'Glos Tucholski'. At first, periodicals were related to the local government. They were printed to provide information about the regulations of local authorities and laws. The content of periodicals, for example in 'Oredownik na Powiat Tucholski' were divided into two parts: the official and unofficial. The second one, mainly contained the advertisements, but later it became a major element of Tuchola’s press. There was information about local and regional events, about cultural announcement and there was also printed first articles about local history.
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