The main principles of bank deposit policy have been characterized. Stages of formation and realization of bank strategy on the deposit services market have been analyzed according to hierarchical levels. A system of complex client's servicing to optimize the deposit strategy has been offered.
The essence of bank's resource policy has been considered and its division into accumulation and capital formation policy has been substantiated. The components of resource policy such as deposit's policy, policy of capitalization, borrowing policy, credit and investment policy are described. The problems of Ukrainian banks' resource policy realization in condition of financial crisis have been determined.
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