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1

Moral Problems in Direct Sales

100%
Waszczyk M., Radacki S.
Pieniądze i Więź
|
2005
|
vol. 8
|
issue 4(29)
63-73
EN
The authors define direct selling to describe moral problems confronted by people engaged in this kind of business sale. The listing of moral problems reflects the relationship between transaction parties.
2

Sprzedaż bezpośrednia jako forma handlu detalicznego – perspektywy jej rozwoju w Polsce

80%
Śmigielska G.
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
|
2012
|
issue 885
95-106
EN
The aim of the paper is to present the specifics of direct selling as a form of retailing, the basic factors of its competitiveness, its image in Poland and the factors for its successful development in the future. The basic assumptions and thesis of transaction cost theory and the theory of building sustainable competitive advantage in retailing as well as the results of empirical research in Poland (for the companies belonging to PSSB) have been used. Conclusions about the conditions and prospects for developing direct selling in Poland are formulated in the final section.
3
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Internet jako narzędzie komunikacji w sprzedaży bezpośredniej artykułów żywnościowych na przykładzie witryny www.odrolnika.pl

80%
Czekaj M. B.
Zagadnienia Doradztwa Rolniczego
|
2013
|
issue 2(72)
57-66
EN
The paper presents issues of internet communication between the producers (farmers) and consumers, especially in area of direct selling via the Internet. The study were focused on www.odrolnika.pl website. Materials for the study was obtained during meetings with farmers, from the literature and information from the Internet. Presented results indicated that the Internet can help small farms to build a stable group of customers. Cooperation with this groups allows farmers to better understand the needs of consumers.
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