Results found: 2

Search results

Search:
in the keywords: Design thinking

Sort By:

Limit search:

The use of design thinking in the creation of academic incubators

100%

Staniec I., Pilawa J.

Journal of Economics and Management

2020

vol. 41

105-127

Aim/purpose – More and more universities invest in business incubators. However, different aspects of their creation are not extensively described in the literature. The main purpose of this paper is to identify the possibility of using design thinking (DT) in the creation of academic incubators. Design/methodology/approach – A case study is used in this research. The approach of Lodz Technical University to the creation of a business incubator by using the design thinking method is presented. Findings – It is significant that all the participants thought design thinking was a useful methodology for the creation of academic incubators. Furthermore, the participants had a sense of social contribution to the local people, the university, and communities. It was very important to use their knowledge, experience, skills, and needs in the field of collaboration with incubators. The common works provided an opportunity to share their ideas with other teammates from different perspectives. The advantages of using DT are very meaningful for participants, allowing them to keep in mind why they are doing this and for whom. The DT process can be very difficult to describe, but its use by the creation of a business incubator will yield many benefits and new initiatives. DT is a great solution to this problem because it relates programme activities to their effect, it helps keep stakeholders focused on achieving outcomes, while it remains flexible and open to finding the best means to enact a unique story of change. Research implications/limitations – The limitations of the described study are observer bias and difficulty of replication. The effect of this process was not implemented because there was insufficient funding and the decisions regarding the implementation of this idea have changed. Originality/value/contribution – This paper is a one-of-a-kind description of the implementation of design thinking methodology in the creation of an academic incubator.

Design user experience jako podstawa budowania relacji w sektorze kreatywnym

89%

Osika G.

Studia Ekonomiczne

2019

vol. 388

122-133

Głównym celem rozważań jest opis design user experience oraz ocena możliwości wykorzystania tej metody jako podstawy budowania relacji w sektorze kreatywnym. Wieloaspektowe myślenie oparte na integracji doświadczeń różnych dziedzin, jakie wykorzystuje UX, ułatwia budowanie relacji i skupianie się na wspólnym celu, jakim jest powstanie określonego produktu oraz jego dystrybucja. Przyjęto, że projektowanie w tym ujęciu ukierunkowuje uwagę w procesach budowania relacji na osiąganiu wspólnego celu, a nie na odmiennych metodach działania i dzięki temu stwarza szansę na przełamanie branżowych praktyk na rzecz tworzenia innowacyjnych rozwiązań, dla których pozytywne doznanie użytkownika jest celem ostatecznym, jaki stawiają sobie wszyscy interesariusze zaangażowani w prace nad produktem. Analiza ma charakter teoretyczny, zawiera opis sposobu rozumienia procesu projektowego, typowy dla UX, oraz ocenę możliwości wykorzystania jego założeń do budowania szeroko rozumianych relacji i w konsekwencji może stanowić cenną wskazówkę metodyczną do podejmowania konkretnych działań.

The main aim of the considerations is to describe the design user experience and assess the possibility of using it as a foundation for building relations in the creative sector. Multidimensional thinking based on the integration of experiences from different areas on which UX is based, facilitates building relations and focusing on a common goal, which is the creation of a specific product and its distribution. It has been assumed that designing in this perspective focuses attention in the processes of building relationships, on achieving a common goal and not on different methods of action, and thus creates an opportunity to break through industry practices for creating innovative solutions, for which positive user experience is the ultimate goal set by all stakeholders involved in product development. The analysis is theoretical, contains a description of how to understand the design process, typical for UX, and an assessment of the possibility of using it for broadly understood relationships; as a consequence, it can provide valuable methodological guidance for taking specific actions.

Refine search results

1 Journal of Economics and Management

1 Studia Ekonomiczne

1 2020

1 2019

1 Osika G.

1 Pilawa J.

1 Staniec I.

Search results

The use of design thinking in the creation of academic incubators

Design user experience jako podstawa budowania relacji w sektorze kreatywnym