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Pola nadużyć w działaniach public relations

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Hope E.
Prakseologia
|
2008
|
issue 148
45-57
EN
This article presents ethical dilemmas most frequently encountered by public relations specialists. It attempts to identify the areas where these dilemmas most usually occur and justify why maintaining the highest standards in this discipline is not only very important for the sake of professionalism but also has broader social significance.
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