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1

USE OF MEDIA TO RAISE AWARENESS OF ECO-INNOVATIONS

100%
KRAJČOVIČ P.
Communication Today
|
2019
|
vol. 10
|
issue 2
120–131
EN
The study deals with the use of media to raise awareness of eco-innovations. Its aim is to identify public interest in environmental issues and the extent of use of mobile geolocation-enabled applications. Building on these research areas, statistical dependence is explored, between age, interest in environmental issues, and the use of mobile applications. The text further examines and analyses what media are used by respondents when obtaining information on environmental issues, whether they have encountered promotions for eco-innovations in the media, and which media are considered by them to be the most suitable for sharing information on eco-innovations. Attention is also paid to the concept of SoLoMo as a current trend in marketing communication. From the theoretical point of view, the study provides an overview of current bases and definitions of eco-innovations, the influence of media and the selection of suitable media for communication from domestic and foreign scholarly sources.
2

Economics for Ecology: Perspectives and Challenges

86%
Dehtyarova I. B., Burlakova I. M., Bavykina A. Y.
Mekhanizm Rehuluvannya Economiky
|
2014
|
vol. 2 (64)
134-141
EN
The paper analyzes the main perspectives and challenges of sustainable development implementing and green economy forming, with special attention being paid to such problems as climate change, pollution, depletion of non-renewable resources, wastes, threat to environmental health. The paper studies economic damages and opportunity costs caused by environmental degradation. It highlights environmental problems caused by trade and social unfairness. The paper also suggests the directions for successful realization of green economy concept among which eco-innovations, environmental services, alternative energy resources, recycling, eco-efficiency increase. The paper tackles corporate environmental responsibility as a strategic intangible asset and a source of competitive advantage.
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