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O problemie dopuszczalnosci prowadzenia kampanii profrekwencyjnej w okresie siszy referendalnej

100%
Michalak B., Frydrych A.
Przegląd Sejmowy
|
2012
|
issue 1(108)
43-57
EN
This article deals with the issue of permissibility of conducting a campaign to increase voter turnout in the course of pre-referendum media silence. A voter turnout not only attracts growing interest of scientists and politicians, but also has become the subject of a wider public debate. As a result, each year there are more new initiatives aimed at increasing among the citizens the awareness of the importance of their participation in elections and referendums and mobilising them to participate in the voting. The authors focus their attention on the difference between election and referendum voter turnouts, i.e. the participation requirement necessary to make the vote valid, both in respect of a local and a nationwide referendum. They show that launching of actions aimed at boosting voter turnout in the period of media silence is a much more complex and unequivocal problem in the case of a referendum. The ‘referendum validity threshold’, intended to guarantee the representative nature of the decisions may, in practice, be used by the minority to forcibly impose its will upon the majority. Voter turnout campaigns can be used to achieve this goal. The article is composed of six parts: an introduction, presentation of the core of pre-referendum media silence and its normative regulation, referendum’s validity requirements, arguments for and against carrying out a voter turnout campaign during the period of pre-referendum media silence, and a summary.
2
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www.przekonajwyborcę.pl – technologie informacyjne w służbie polityki

80%
Szaban D.
Rocznik Lubuski
|
2010
|
vol. 36
|
issue 2
208-224
EN
The process of implementing democratic rules of social and political life are accompanied by an information revolution. In election contests, politicians use new and new instruments of political marketing in search of effective ways of running political campaigns. One of the modern tools in the political struggle for the voter is the Internet. The aim of the article is to provide a description of the ways of using the Internet in pre-election struggles and to present strategies adopted by Polish political groups in order to increase their chances before the 2005 parliamentary elections. The analysis of Internet actions undertaken in politics is supported by the study of the contents official web services of political parties.
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